Maximize Business Profits Through e-Partnerships (Innbundet (stive permer))

Fang Zhao is currently a lecturer at School of Management, Business Faculty, RMIT University, Melbourne, Australia. She is also Senior Supervisor of Doctor of Business Administration (DBA) & MBA. She has published internationally over 30 refereed research works mostly in the areas of innovation and entrepreneurship; e-business management; performance measurement; and higher education management.

The fast expansion of popular Websites reinforces the importance of online strategic alliances through e-partnerships and their business successes. However, many e-business partnerships fail to achieve their goals of partnerships. Written from an international perspective, "Maximize Business Profits Through E-Partnerships", provides a practical, insightful and comprehensive guide for both brick-and-mortar and dot.com companies to address the challenges of building and managing productive e-partnerships to capitalize on business earnings. It provides practical solutions to developing effective e-partnerships through a systematic inquiry into the nature and processes of e-partnering.

Chapter 1. Overview of E-Partnerships: Definitions and Patterns; Chapter 2. E-Business Supply Chains and E-Partnerships; Chapter 3. E-Partnership Strategy and Structure; Chapter 4. Technological Challenges and Issues Facing E-Partnerships; Chapter 5. How to Make E-Partnerships Work: Human and Cultural Issues; Chapter 6. Successes and Failures in E-Partnering: Multiple Case Studies; Chapter 7. Entrepreneurship and innovation through E-Partnering; Chapter 8. A Balanced Scorecard Approach to Monitoring and Evaluating E-Partnerships; Chapter 9. The Future of E-Business and E-Partnership.