Media Literacy and Semiotics (Heftet (myke permer))

ELLIOT GAINES Associate Professor in the Communications Department at Wright State University, USA. His articles have been published in Semiotica, the Journal of Creative Communications, and The American Journal of Semiotics.

Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote understanding. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.

Introduction: Media Literacy and Semiotics Media Literacy and Semiotics The Necessary Ambiguity of Communication Power and Proxy in Media Semiotics Audiences and the Semiotics of Space Entertainment, Culture, Ideology, and Myth The Narrative Semiotics of The Daily Show News, Culture, Information, and Entertainment Glossary