Kort omtale fra Nielsen Bookdata
Aimed at the students of sports management on programmes of leisure studies, sports studies and business studies, this book examines the sport management theories and practice within functional areas such as finance, human resource management and marketing. Including case studies and examples, it looks at the context of sport organisations.

Omtale fra Nielsen Bookdata
The scale and importance of the lucrative sport industry demands quality business professionals. This ground-breaking new book equips the manager and future manager of sport organisations with the tools they need to deliver. The Business of Sport Management is ideal for students of sports management on programmes of leisure studies, sports studies and business studies. Written and contributed to by leading academics and practitioners in UK, Europe and Australia it is also of great interest to practitioners working in sport businesses. Blending both theory and practice The Business of Sports Management looks at the distinctive context of sport organisations. It then looks at management theories and practice within the functional areas such as finance, human resource management and marketing. Finally it considers contemporary issues of importance such as sponsorship and endorsement, risk management and the media. Set in an international environment the authors have been careful to choose stimulating examples from a wide variety of sports.

Review - Nielsen Bookdata
"Eureka! A long overdue sports management publication which covers a wide range of issues and resists filling its pages with case studies from American sports that have little or no bearing outside the US." "An impressive group of academics have produced one of the best sports management books so far. The book goes into great detail in a number of areas and is interspersed with humour to make otherwise dull subjects more entertaining. Readers are also challenged to give their interpretation of events." Reviewer: Peter Miller, Soccer Consultant Read what the experts have said about this book at: http://www.im-reports.com/SM/IJSM/?type=current in the July edition of the International Journal of Sport Marketing and Sponsorship (Volumbe 6 number 1)

Forfatterbiografi
John Beech is the Head of Leisure, Sport and Tourism Management at Coventry Business School where he teaches on the MBA Sport Management and BA Sport Management programmes. His research interests are in the areas of internet sports marketing and sports business history. Simon Chadwick lectures in Marketing at Leeds University Business School, where he is also a member of the Sport Management Research Group. He has published extensively in the areas of sport marketing and commercial strategy in sport, and has recently worked with the Institute of Football Management and Administration, the Premier League, English professional football clubs, and leading football shirt sponsors.

Table of contents
Part I TheContext of Sport 1 Introduction John Beech Overview The main focus of the book The development of a sport as business The development of professional sport and professional players Key themes Key topics and issues Conclusion Discussion questions Guided reading Recommended websites Keywords Bibliography 2 Governance and ethics in sport Ian Henry and Ping-Chao Lee Overview Introduction Systemic governance Organisational governance and the ethics of governance Political governance Systemic, organisational and political governance and sports policy in the UK Conclusion Discussion questions Guided reading Recommended websites Keywords Bibliography 3 The role of the state in sport Chris Parker and Alan Barnard Overview A historical overview of the UK Only three influences? Discussion question Why is the State involved? A modern perspective Discussion question Funding Sporting bodies and international sporting achievement Sport in education The future role of the State Conclusion Discussion questions Guided reading Recommended websites Keywords Bibliography Part II Business functions applied to sport 4 Organisational behaviour in sport organisations John Old Overview Organising and organisations Types of organisation Managing groups and teams Communication Organisational culture Structure, behaviour, communications and culture -- bringing them all together Conclusion Guided reading Recommended websites Keywords Bibliography 5 Human resource management in sport Terrence Wendell Brathwaite Overview The 'impact of expectancy' and managing people in sport Motivation as theory and praxis in HRM Multiple intelligence and motivation in HRM The sports HR manager as a Yenza strategist Functions of the HRM matrix in sports Conclusion Discussion questions Guided reading Recommended websites Keywords Bibliography 6 Sport Marketing Malcolm Sullivan Overview The nature of sport marketing Sports customers Operational sport marketing Conclusion Guided reading Recommended websites Keywords Bibliography 7 Sport finance Bill Gerrard Overview Introduction: the study of sports finance Value in sports organisations Measuring financial value Evaluation financial performance Interpretation of financial ratios DCF analysis Valuing sports businesses Financial decisions in sports organisations Sport and the stock market Conclusion Guided reading Recommended websites Keywords Bibliography 8 Managing small and not-for-profit sport organisations Cameron O'Beirne Overview Introduction Issues for the sport SME Developing a business strategy Small-business life cycle Building a competitive edge Operational planning Cash flow management Section summary Managing the not-for-profit sport organisation Strategic issues for the not-for-profit sport organisation Conclusion Discussion questions Guided reading Recommended websites Keywords Bibliography 9 Strategy and environmental analysis in sport Chris Parker Overview Understanding strategy Vision Discussion question Identifying, understanding and analysing environments PESTEL Discussion question Porter's forces Core competencies The neurological levels model Stakeholder analysis Life cycle analysis VMOST McKinsey's 7S's framework SWOT analysis The core skills of the sport management strategist Conclusion Discussion questions Guided reading Recommended websites Keywords Bibliography 10 Managing sport operations, quality and performance Terri Byers Overview The nature of operations management Service operations management Customer satisfaction and quality Performance measurements The operational environment: sports industry business Issues in operations management Conclusion Discussion questions Guided reading Recommended websites Keywords Bibliography 11 Information technology and management information systems in sport Cameron O'Beirne and Susan Stoney Overview Introduction Defining eBusiness The key to eBusiness: the rise of the internet Categorisation of information communication systems in sport business Commercial sport Sport educational, coaching and training information Delivery of services in sport organisations The impact of eBusiness and competitive strategy for the sport business Changing technology and the sports eBusiness Conclusion Discussion questions Guided reading Recommended websites Keywords Bibliography Part III Sport management issues 12 Sport and the law Karen Bill Overview Introduction -- what is sports law? Law of tort and sport Human Rights Act (1998) Contract law and sport Developing problem-solving skills Sport contracts Restraint of trade Intellectual property rights Professional practice -- the sports lawyer Sport dispute resolution Conclusion Legal research -- case citations Guided reading Recommended websites Keywords Bibliography 13 Sport event and facility management Dave Arthur Overview Event management Event logistics Facility management Conclusion Guided reading Recommended websites Keywords Bibliography 14 Sport sponsorship and endorsements Des Thwaites and Simon Chadwick Overview Introduction Is sponsorship another form of advertising? Growth and development An effective framework for sponsorship management Ambush marketing Conclusion Discussion questions Guided reading Recommended websites Keywords Bibliography 15 Sport broadcasting Harry Arne Solberg Overview Introduction The broadcasting of TV sport -- some characteristics The profitability of sports rights deals Sports programmes as export goods Collective versus individual sale of sports rights The distribution of the TV revenues The distribution of sports rights among the channels The listed events regulation Conclusion Discussion questions Guided reading Recommended websites Keywords Bibliography 16 eManaging sport customers Alan Tapp Overview Supporter management Acquisition The internet in sport Sales promotions in sport Conclusion Discussion questions Guided reading Recommended websites Keywords Bibliography 17 Risk management in sport Dominic Elliott Overview A crisis management approach The scope of risk: identifying threats and hazards Implementing risk strategies stions Guided reading Recommended websites Keywords Bibliography 18 The sport betting industry David Morris Overview The sports betting industry Forms of sports betting Betting markets The future Conclusion Discussion questions Guided reading Recommended websites Keywords Bibliography 19 The future for sport businesses Simon Chadwick Overview Introduction Predicting the future Sources of information Emerging trends and challenges Strategies and responses Implications of the book Conclusions Discussion questions Guided reading Recommended websites Keywords Bibliography Appendix 1: G14 clubs Glossary Index