Food, Consumers, and the Food Industry, Catastrophe or Opportunity? (Innbundet (stive permer))

During the past, there have been many changes in food availability, production and selection around the world. These changes, such as genetically modified foods, raise questions about their long-range implications. How will they affect the worldwide economics and management of agriculture, food legislation, the environment, the determination of food safety and quality, and nutrition and health?"Food, Consumers, and the Food Industry: Catastrophe or Opportunity?" describes the major changes and answers the questions concerning them. It presents information that decision-makers in the field can utilize on such topics as: consumers and consumerism; marketing and the marketplace; retailing; nutrition and health; and, impact of new technologies. "Food, Consumers, and the Food Industry" encourages you to set aside the 'truth' of science to consider how political, economic, social, and cultural institutions can work to avoid a possible crisis.

THE PRESENT STATUS Introduction A Perspective on Events Leading up to the Present The Present Status on the Threshold of the Third Millennium CUSTOMERS, CONSUMERS, AND CONSUMERISM An Introduction to Change Getting to Know All the Protagonists The Impact of Change During the Past Thousand Years Techniques for Understanding Customers and Consumers Issues Confounding Knowledge of the Customer/Consumer MARKETING AND MARKETS What's in a Name The Technology of Marketing Marketing and the Global Village THE SELLING FIELDS: THE ARENAS FOR MARKETING Setting the Stage The Many Selling Arenas The Varied Marketplaces The Computer, the Internet, and the Marketplace Enter: The Electronic Food Marketplace NUTRITION AND HEALTH A Growing Concern The Nutritional Sciences The Macronutrients The Micronutrients: Biologically Active Non-nutrients Challenges for the New Nutrition Genetics and Nutrition Medical Foods The Quest for a Long and Healthy Life Exploiting the Consumer's Quest THE CHALLENGE OF EVER NEWER TECHNOLOGIES An Accelerating Pace of Technological Change Old Technologies; New Hazards New Technologies: What Hazards? FOOD SAFETY, RISK, AND QUALITY All I Ask of Food is that It Doesn't Harm Me Major Issues Causing Concern for Food Safety An Erosion of a Belief in the God of Science and Its Apostles Summary LEGISLATIVE DILEMMAS IN THE NEW MILLENNIUM Here Lay the Dilemma How the Dilemma for Food Legislators Arose The Quest for a Safe and Wholesome Food Supply THE ISSUES; THE PROBLEMS; MAYBE SOME SOLUTIONS An Age of Technology The Legacy from the Second Millennium Fighting the Current: Forces in the Marketplace The Challenges: A Summary of Confusing Issues