As business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is at its highest. With thorough explanations to describe the current international business environment as well as international case studies which include IKEA, Shell, Innocent Drinks, Ford, Match.com and Ryanair, The 30 Day MBA in International Business will boost your knowledge and help you play a more rounded role in shaping the direction of your organization. The 30 Day MBA in International Business covers all the essential elements of international trade and business, including international marketing strategy, managing international organizations and selecting global strategic partners as well as finance, accounting and human resource management. The 30 Day MBA in International Business is packed with links to free resources from the top business schools as well as an online list of sources to keep you informed on all the key business issues. Online supporting resources for this book include a bonus chapter on business communication, self-test question and answers and appendices.
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Access the international business skills taught at top business schools with this thorough grounding on international trade.
Chapter - 0: List of TablesChapter - 0: List of FiguresChapter - 0: IntroductionChapter - 01: Introduction to international business;Chapter - 02: The international business environment;Chapter - 03: Global business strategy;Chapter - 04: International marketing strategy;Chapter - 05: Finance and accounting;Chapter - 06: Managing the international organization;Chapter - 07: Human resource management;Chapter - 08: Selecting and maintaining global strategic partners;Chapter - 09: Ethics and social responsibility in the global marketplace;Chapter - 10: Entrepreneurship;Chapter - 11: Preparing the international business growth plan budget;Chapter - 12: Other central subjects
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Allows the reader access to the international business skills taught at top business schools- at a tiny fraction of the expense Provides a thorough grounding in the history of international trade as well as the key new topics covered in the world's top business schools Includes links to teaching resources and video lectures and a list of sources and websites essential for keeping ahead of international business developments around the world
Les mer
Allows the reader access to the international business skills taught at top business schools

Produktdetaljer

ISBN
9780749475420
Publisert
2016-01-03
Utgave
2. utgave
Utgiver
Vendor
Kogan Page Ltd
Vekt
515 gr
Høyde
235 mm
Bredde
154 mm
Dybde
19 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
352

Forfatter

Biographical note

Colin Barrow has spent 15 years applying the principles and knowledge acquired through his own MBA to successfully running companies. He has lectured, researched and collaborated with colleagues in business schools in the UK, America, Australia, the Far East and throughout Europe and is currently a visiting fellow at Cranfield University and teaches there regularly. He is also the author of The Business Plan Workbook and Financial Management for the Small Business (both Kogan Page).