These inspiring stories of prominent reformers fighting for the Common Good help concerned readers and voters recognize which actions and proposals will substantially elevate the happiness and well-being of citizens. Philip Kotler describes how today's society is in a state of "durable disorder," with authoritarianism on the rise and democracy on the decline around the world. He highlights the role of the Common Good and offers readers a guide to fortifying democratic values and creating organizations that pursue a better vision of the world. This text is essential for: Public citizens who want to help solve their community's problems Businesses that want to contribute to the public good Government agencies aiming to improve services and innovations Nonprofit organizations dedicated to meeting public needs Kotler details tools for public action used by luminaries such as Martin Luther King Jr., Susan B. Anthony, Rachel Carson, and Nelson Mandela, describing the advances these reformers achieved and mapping out strategies for delivering "the greatest good for the greatest number."
Les mer
A Personal Note Preface Acknowledgments Part 1 1. Defining the Common Good 2. Assessing the Impact of Proposed Actions on Human Happiness and Well-Being 3. Protecting and Enhancing Public Goods 4. Identifying Today's Major Social Problems 5. Activists, Reformers, and Social Movements 6. Key Tools for Advancing the Common Good Part 2 7. What Can Businesses Do to Advance the Common Good? 8. What Can Government Do to Advance the Common Good? 9. What Can Nonprofit Organizations and Foundations Do to Advance the Common Good? Appendix: The United Nations Works to Define the Common Good Notes Index
Les mer
No matter how you define it, profit and advancing the common good are not only totally compatible, but essential to the future wellbeing of societies, especially capitalist societies. Philip Kotler is in my view the best management writer in the world. You will love this wonderful, thoughtful, but pragmatic book.
Les mer
"No matter how you define it, profit and advancing the common good are not only totally compatible, but essential to the future wellbeing of societies, especially capitalist societies. Philip Kotler is in my view the best management writer in the world. You will love this wonderful, thoughtful, but pragmatic book."
Les mer
These inspiring stories of prominent reformers fighting for the Common Good help concerned readers and voters recognize which actions and proposals will substantially elevate the happiness and well-being of citizens.
Les mer
Describes how today's society is in a state of "durable disorder," with a rise in authoritarian leaders and a decline in the number of democracies around the world

Produktdetaljer

ISBN
9781440872440
Publisert
2019-09-30
Utgiver
Vendor
Praeger Publishers Inc
Vekt
510 gr
Høyde
235 mm
Bredde
156 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
196

Forfatter

Biographical note

Philip Kotler is emeritus S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, USA. He has published over seventy books on marketing, business, and society.