Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.
Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence.
Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch′, but by the interaction of institutional, organisational and technological forces.
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Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.
Les mer
Introduction
The Quaint Device of Advertising
Colonising of the Real
The Persuasive Subject of Advertising
The Hybridisation of Culture and Economy
The Uses of History
Pervasive Institutions and Constituent Practices
Persuasive Products
Conclusion
Devices and Desires
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Produktdetaljer
ISBN
9780761942542
Publisert
2004-02-18
Utgiver
Vendor
SAGE Publications Inc
Vekt
480 gr
Høyde
234 mm
Bredde
156 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
224
Forfatter