Get Your Piece of the Hottest Business Online Today! Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & small like Amazon, Sears, Best Buy, Overstock, Lowe’s, Priceline & others have programs so you can profit from the thousands of products they offer. Affiliate marketing is ideal for bloggers looking to monetize their work. This is a multibillion-dollar market, and there are 10+ million people involved in the biz worldwide. There’s always room for more because the opportunity keeps growing as more and more companies offer affiliate programs. Affiliate Marketing For Dummies shows you how to get a slice of the pie! Choose the right affiliate product or service for youFind the best affiliate programs for youFind the best affiliate marketing strategies Affiliate Marketing for Dummies is your friendly step-by-step guide to getting in on this moneymaker—big time.
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Introduction 1 About This Book 1 Foolish Assumptions 2 Icons Used in This Book 2 Beyond the Book 3 Where to Go from Here 3 Part 1: Getting Started with Affiliate Marketing 5 Chapter 1: What Is Affiliate Marketing? 7 Getting a Handle on How Affiliate Marketing Works 7 Profiting from Internet Promotion 8 Multiplying opportunities 9 Automating the money flow 9 Distinguishing affiliate marketing from other internet businesses 11 Preparing to Start Your Affiliate Marketing Business 12 Setting expectations 12 Laying the groundwork 13 Walking through the process 14 Chapter 2: Why Should You Be an Affiliate? 17 Surveying the Requirements of Starting a Traditional Business 18 Assessing the Advantages of Affiliate Marketing 19 You can start your business instantly 20 You can choose your own path and lifestyle 20 You can offer a diverse range of products 21 You have no product development and fulfillment 21 You don’t have to be a technical genius 22 Payment and accounting are automated 23 You get company-supplied marketing materials 24 You can take advantage of tax deductions 24 Setting Expectations 24 Chapter 3: Pitfalls and Risks for Beginners 27 Looking Out for Personal Pitfalls 27 Lacking focus 28 Managing time poorly 29 Making few (if any) content updates 32 Avoiding Internet Risks 32 Stay away from instant businesses 33 Don’t fall for the next bright shiny object 34 Don’t follow others too closely 34 Chapter 4: Steps to Take Before Becoming an Affiliate 37 Setting Your Goals 38 Assessing the Skills You Have and Need 38 Where are you now? 39 How do you move ahead? 40 Strengthening Your Ability to Focus 40 Deciding what is (and isn’t) important 40 Setting your priorities 41 Seeing the magic of massive action 43 Making time to play 43 Ridding yourself of time wasters 44 Chapter 5: Surveying the Affiliate Landscape: Programs and Networks 49 Digging into Affiliate Programs 49 Assessing the advantages of affiliate programs 50 Finding and evaluating affiliate programs 51 Joining an affiliate program 54 Looking at Affiliate Networks 56 Checking out the advantages of affiliate networks 56 Finding and evaluating affiliate networks 57 Joining an affiliate network 58 Understanding the Dangers of Getting Banned 59 Part 2: Building on the Basics 61 Chapter 6: Keyword Research and Product Selection 63 Combining Passion and Profit 64 Analyzing Product Keywords 65 Looking at long tail keywords 66 Golden keywords 70 Sifting through Keyword Analysis Tools 71 Market Samurai 72 KeywordRevealer 74 Google Keyword Planner 75 Examining Markets 76 Focusing on evergreen markets 77 Sizing up seasonal markets 77 Chapter 7: Using a Website for Affiliate Marketing 79 Beginning with the Benefits of a Website for the Affiliate Marketer 80 Establishing a Domain Name for Your Website 81 Choosing a name 81 Using a registrar 82 Checking out the aftermarket 83 Comparing Self-Hosting to Free Hosting 84 Self-hosting 85 Free hosting 87 Going with WordPress Software 88 Installation 89 Themes 90 Plug-ins 91 Monitoring Your Website 94 Totaling the Costs of Starting and Running an Affiliate Marketing Website 95 Asking a Few Important Questions about Websites 96 Chapter 8: Niche Marketing 97 Understanding the Basics of Niche Marketing 97 Finding Your Niche 99 Following the head and the heart 100 Considering market size and competition 100 Reviewing Keyword Analysis Tools for Niche Marketing 101 Market Samurai 102 KeywordRevealer 103 Google tools 104 Keywords Everywhere 104 Spying on the Competition 105 Surveying Seasonal Niches 107 Chapter 9: Affiliate Marketing Without a Website 109 Getting Started When You Have Followers (And When You Don’t) 110 Leveraging the followers you already have 110 Taking action when you have no social media presence 112 Surveying Strategies for Different Social Media Platforms 113 Facebook 114 LinkedIn 115 YouTube 115 Instagram 116 Reddit 117 Quora 117 Guest blogs 118 Checking Out the Cons of Affiliate Marketing Without a Website 119 Your web presence is limited 119 You’re not building asset value 120 You don’t own the ground you’re building your business on 120 Your content doesn’t last long in front of your followers 121 You’re always fighting the competition 121 You have to adjust your approach for a different audience 122 You must keep on top of social media limitations and restrictions 122 Social media isn’t necessarily less complicated than having a website 123 Having a website isn’t as expensive as you may think 124 Chapter 10: SEO: Search Engine Optimization 125 Taking Care of Some Issues Before You Focus on SEO 126 Selecting the right niche 126 Understanding the elephant in the room: Google 127 Distinguishing On-Page and Off-Page SEO Factors 130 On-page SEO factors 131 Off-page SEO factors 138 Setting Up Your Site to Be SEO Friendly 139 Tags and categories 140 Posts and pages 140 Building a silo 143 Trying Out SEO Tools 144 Yoast 144 Market Samurai 144 Google Webmasters 145 Chapter 11: Email Marketing 147 Assessing the Advantages of Email Marketing 148 Building Your List with Different Types of Email 149 Marketing emails 149 Autoresponders 149 Transactional emails 150 Email campaigns 151 Hosting Your Own Emails 152 The pros of hosting 152 The cons of hosting 154 Playing by the Rules 156 Can-spam 156 The opt-in 158 The double opt-in 158 Unsubscribing 159 Understanding Email Screening 159 Soft bounces and hard bounces 161 Beware of buying a list of emails 161 A risk of probation if email addresses aren’t checked 161 Email throttling 163 Considering Different Email Senders 163 Sendinblue 164 Amazon SES 164 SendGrid 165 Mailchimp 165 Constant Contact 166 Part 3: Advanced Affiliate Strategies 167 Chapter 12: Multitier, Passive, and Other Offbeat Commissions 169 Getting a Handle on Multitier Affiliate Marketing 170 Trying two-tier marketing 170 Watching out for the third tier and beyond 171 Finding affiliates for your multitier program 172 Picking Out Passive Income Opportunities 174 Profiting Even When No Sale Is Made 175 Cost per action/pay per lead 175 Cost per click 176 Cost per view 177 Chapter 13: Affiliate Platforms, Directories, and More 179 Assessing Affiliate Platforms 179 JVZoo 180 ClickBank 181 CJ Affiliate 183 Amazon Associates 184 Digging into Affiliate Directories 185 Checking Out CPA Networks 186 Looking at Advertising Networks 187 Chapter 14: Opt-In and Landing Pages 189 Examining the Elements of an Opt-In Page 190 Videos versus text 190 The layout 192 Other considerations for success 192 Checking Out the Elements of a Landing Page 193 The visuals: Colors and images 193 The headline and the subheadline 193 Ad/sales copy 194 Testimonials 196 Bonuses 197 The “what’s inside” element 197 The bio 198 Payment buttons 198 Guarantees 198 Frequently asked questions (FAQs) 199 Legal notices and disclaimers 200 Focusing on Other Factors for Success 200 Testing with the A-B split 200 Considering SEO 201 Using an exit pop-up 201 Benefiting from others’ wisdom 202 Trying landing page templates and software 202 Judging results 202 Chapter 15: Sales Funnel Strategies 203 Selling Your Prospect on Multiple Offers 203 Starting with the front end 204 Moving to the main or core offer 206 Continuing with the back-end offer 207 Using upsells and downsells 207 Putting everything together 208 Setting Up Your Sequence of Offers 210 Looking at the tools you need 210 Modeling a merchant funnel 211 Assessing an affiliate funnel 212 Building a structure for passive income 213 Part 4: Going Professional 217 Chapter 16: The Legal Stuff 219 Following the Federal Trade Commission 220 Knowing the main guideline 220 Avoiding unrealistic claims 220 Retaining records about testimonials 221 Watching your language 222 Keeping your pricing consistent 222 Having a clear refund policy 222 Being aware of the rules about business opportunities 223 Getting the Scoop on the General Data Protection Regulation 224 Safely Using Images and Other Content 225 Getting permission in writing 225 Understanding special content rights 226 Addressing Legal Matters on Websites 227 A privacy policy 227 Disclaimers 228 Terms of service 228 Other sites’ rules 229 Chapter 17: The Merchant Side of Affiliate Marketing 231 Knowing Whether You’re Ready to Be a Merchant 232 Is your product conducive to an affiliate marketing program? 233 Is your compensation plan attractive? 235 Can you service affiliates? 236 Becoming an “undercover affiliate” 236 Choosing Your Technology 237 Considering an in-house affiliate program 237 Using an external affiliate platform 238 Outsourcing 239 Recruiting and Working with Affiliates 239 Knowing where to find affiliates 239 Making offers they can’t resist 240 Providing affiliate tools 240 Chapter 18: Taxes for the Affiliate Marketer 245 Setting Up Your Business for Taxes 245 The simplest business structure: You! 246 The second simplest business structure: The DBA 246 The next level: LLCs, corporations, and partnerships 247 Handling Taxes on Affiliate Marketing Commissions 247 Federal income taxes 248 Federal self-employment taxes 248 State and local taxes 249 Sales tax 249 Digging into Powerful Tax Deductions 250 Deducting home office expenses 250 Looking at the most common affiliate deductions 251 Checking out other common business deductions 252 Keeping Good Records 253 Researching Pension Tax Benefits 253 Reviewing Resources to Help You with Your Taxes 254 Part 5: the Part of Tens 255 Chapter 19: Ten (Or So) of the Biggest Pitfalls for Affiliate Marketers 257 Looking to the Next Bright Shiny Object 257 Battling a Lack of Focus 258 Not Investing in Yourself and Your Education 259 Making the Transition from Content Consumer to Content Producer 260 Having Unrealistic Expectations 260 Spreading Yourself Too Thin 261 Not Sticking It Out Until You Achieve Success 261 Not Spending Money to Save Time 262 Not Protecting Your Trust Flow and Reputation 262 Chapter 20: The Ten Best Free Tools for Affiliate Marketers 267 WordPress 268 Elementor 268 Yoast 269 Keywords Everywhere 270 SpyFu 270 Blog Ideas Generator 270 Market Samurai 271 GTmetrix 271 SimilarWeb 272 Buffer 273 Chapter 21: The Ten Best Paid Tools for Affiliate Marketers 275 Market Samurai 276 Keyword Revealer 276 SpyFu 277 Elementor, Astra Pro Theme, and Ultimate Addons 277 Content Samurai 278 WP Robot 280 CleanTalk 280 Sendinblue 281 Amazon SES 281 Mailster 282 Chapter 22: The Ten Best Marketing Strategies for Affiliates 285 Guest Blogging 285 SEO Strategies 286 Social Media Marketing 286 YouTube Marketing 287 Email Marketing 288 Content Marketing 289 E-book Publishing 289 Joint Ventures 290 Media Interviews 290 Smartphone Apps 291 Appendix: Tools and Resources for Affiliates 293 Index 307
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Make money promoting products you love Earn income from what you are already doing! Leverage your existing interests and expertise into a money-making business. Want to monetize your blog? This book was tailor-made for you! Affiliate marketing pays you a commission for promoting products from hundreds of major companies online. This guide explains the process, what to look for in an affiliate program, how to write content that sells, what you should know about SEO, legal and tax strategies, and just about everything you need to succeed. Inside... Discover your niche and perform keyword researchCompare programs to find the right ones for youFind great tools to save you time and effortAvoid potential pitfallsLearn advanced strategies for more profit
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Produktdetaljer
ISBN
9781119628248
Publisert
2020-01-23
Utgiver
Vendor
For Dummies
Vekt
476 gr
Høyde
231 mm
Bredde
185 mm
Dybde
23 mm
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
352
Biographical note
Ted Sudol is a longtime affiliate marketer who has developed and sold several affiliate marketing websites over the years. His current sites focus on affiliate marketing and precious metals investing.
Paul Mladjenovic is the bestselling author of Stock Investing For Dummies. He’s a Certified Financial Planner as well as a national speaker and home business specialist.