A global phenomenon, The Alchemist has been read and loved by over 62 million readers, topping bestseller lists in 74 countries worldwide. Now this magical fable is beautifully repackaged in an edition that lovers of Paulo Coelho will want to treasure forever.

‘His books have had a life-enhancing impact on millions of people.’ THE TIMES ‘One of the few to deserve the term Publishing Phenomenon.’ INDEPENDENT ON SUNDAY ‘Coelho’s writing is beautifully poetic but his message is what counts… he gives me hope and puts a smile on my face.’ DAILY EXPRESS ‘I love The Alchemist.’ OPRAH WINFREY ‘The Alchemist is a beautiful book about magic, dreams and the treasures we seek elsewhere and then find on our doorstep.’ MADONNA "I feel like the luckiest man on the planet. It's a dream come true for me," to be able to direct and star and bring Coelho's book to the screen." LAURENCE FISHBURNE on the upcoming film adaptation of The Alchemist "One of my favourite books is The Alchemist by Paulo Coelho, and I just believe that…I can create whatever I want to create. If I can put my head on it right, study it, learn the patterns…I feel very strongly that we are who we choose to be." WILL SMITH "When I'm on the set with young actors and sometimes you meet people in life who you feel they are a little confused and they want to be re-centered, there are two books that I always recommend. One of them is Siddhartha, and the other is The Alchemist. RUSSELL CROWE

• New format and package to re-ignite the magic of The Alchemist to a new generation of readers. • High-profile global "Alchemist Day" PR event and campaign will achieve blanket news coverage. • New "Recommend The Alchemist" Facebook application will promote the new edition to millions of Paulo's online fans and encourage them to recommend the book to those they know who haven't read it. • New video campaign featuring readers whose lives have been changed by The Alchemist. • Over 65 million copies of The Alchemist have been sold worldwide. • Paulo Coelho is one of the most beloved storytellers of our times. His books have sold more than 115 million copies worldwide and have been translated into 71 languages. • The Alchemist has achieved the status of a modern classic. The UK edition has sold over 1.5 million copies. Fans include Madonna, who declared it was her favourite book, and Julia Roberts. • Paulo has received numerous prestigious international literary awards. • Paulo was recently found to be the second most influential person on Twitter in 2010 according to a study carried out by Klout for Forbes magazine. He currently has over 2 million Twitter followers. Competition: The Secret, Rhonda Byrne; The Power of Now, Eckhart Tolle; Jonathan Livingston Seagull, Richard Bach