There isn't a business that doesn't want to be more creative in its
thinking, products and processes. In _The Art of Innovation_, Tom
Kelley, partner at the Silicon Valley-based firm IDEO, developer of
hundreds of innovative products from the first commercial mouse to
virtual reality headsets and the Palm hand-held, takes readers behind
the scenes of this wildly imaginative company to reveal the strategies
and secrets it uses to turn out hit after hit.
Kelley shows how teams:
-Research and immerse themselves in every possible aspect of a new
product or service
-Examine each product from the perspective of clients, consumers and
other critical audiences
-Brainstorm best when they are focussed, being physical and having fun
_The Art of Innovation_ will provide business leaders with the
insights and tools they need to make their companies the leading-edge
top-rated stars of their industries.
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Produktdetaljer
ISBN
9781847656780
Publisert
2018
Utgiver
Vendor
Profile Books
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter