When it comes to strategy, how should we define victory? For
centuries, Eastern and Western thinkers have grappled with this
question, offering different answers. What can we learn from this
difference? In The Art of Strategy, Moon provides a novel and
systematic integration of the two dominant frameworks of the East and
West: Sun Tzu's military strategy and Michael Porter's business
strategy. This unlikely combination of thinking suggests an innovative
extension of our understanding and practice of strategy, which will
appeal to scholars, students, practitioners and general readers with
an interest in strategy. By aligning the perspectives of these two
great thinkers, Moon argues that true winning is about maximizing and
optimizing overall value for all engaged stakeholders, and this
requires a more efficient approach to strategy.
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Produktdetaljer
ISBN
9781108626897
Publisert
2018
Utgiver
Vendor
Cambridge University Press
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter