Tobias Vogel is a psychologist primarily interested in the questions of what, how, and why. His research focuses on social cognition with an emphasis on judgment, decision making, and evaluation. After his dissertation on persuasion, he studied and taught social and consumer psychology in Germany and Switzerland. He currently works as a research fellow at the University of Mannheim, Germany, and blogs about psychological phenomena of public interest.
Michaela Wanke has interests in various fields of social cognition and the intersections of social cognition and consumer and political psychology. Her research areas include persuasion, fluency, social judgment and attitude measuring, among many other topics. She held a chair for social psychology at the University of Basel, Switzerland, from 2002 to 2011 and currently holds a chair for consumer and economic psychology at the University of Mannheim, Germany.