For undergraduate-level courses in Marketing Research. With a
hands-on, do-it-yourself approach, Malhotra offers a contemporary
focus on decision making, illustrating the interaction between
marketing research decisions and marketing management decisions.
The full text downloaded to your computer With eBooks you can: search
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study share your notes with friends eBooks are downloaded to your
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(available as a free download), available online and also via the iPad
and Android apps. Upon purchase, you'll gain instant access to this
eBook. Time limit The eBooks products do not have an expiry date. You
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Produktdetaljer
ISBN
9781292033785
Publisert
2013
Utgave
4. utgave
Utgiver
Vendor
Pearson (Intl)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter