Explores not only how to construct grids, but, more fundamentally, why a designer should construct grids. This book aims inform and advance your understanding of this key design component, allowing you to devise grids with ease and precision for any situation.

Introduction. Chapter 1 The need for grids: Organizing information How we read a page How we view a screen Form and function Industry view - Lavernia and Cienfuegos Diseno Design activity - The grid and identity Chapter 2 Grid basics: Anatomy of a page Measurements; Shapes on a page Proportion Hierarchy Drawing a grid The rule of thirds The rule of odds Industry view - Z3/Studio Design activity - Looking at space Chapter 3 Grid types: Symmetrical Asymmetrical Modules Combinations The horizontal The vertical Broadside Diagonal and angular grids Industry view - Gabor Palotai Design Design activity - Listen to the pigeons Chapter 4 Grid elements: Type The baseline Images Horizontal and vertical alignment Columns Type and column widths Folios Industry view - Grade Design Design activity - Typographic style Chapter 5 Grid usage: Visible grids Scale The perimeter Axis Juxtaposition White space Environmental grids Caption-oriented grids Quantitative information grids The grid as expression The grid as identity Industry view - Bedow Design activity - Looking a grids Chapter 6 Online grids: The online grid Formality versus informality Web basics - fixed or flexible Translating the grid to the screen Orientation Industry view - Morse Studio Design activity - Translation on to the screen

I have found no better text for teaching graphic design than the Basics Design series-they're the books I've been waiting my entire teaching career for. Chapter-based learning packaged in easily digestible sizes for one term with excellent, current examples of the theory presented in practice. * Darren Stebeleski, Martha Street Studio, Canada *This is a very good basic introduction to grids used in print. It introduces students to a range of concepts and principles used in page layout of various communication medium. The writing style is easy to follow and the book contains plenty of visual examples. * Joyce Yee, Senior Lecturer in Design, Northumbria University, UK *This book is a concise, visually clear introduction to the grid. My students have responded to the clear diagrams and organization of the book with a focus on short, contained spreads each covering a clear topic. * Jennifer Roos, Mercy College, USA *Excellent choice for level 1 students, mainly due to the fact that the content is visual and concise and successfully covers both technical and creative aspects of design layout and grids. * Rhed Fawell, Middlesex University, UK *Clear information and loads of diagrammatic and illustrative support. Good basic instruction and visual guidance. * Penny Kealey, East Riding College, UK *As with all books in the Basics Design series, it is very clear, well structured and easy to navigate. * Philip Dixon, Southampton Solent University, UK *Very focused. Covers all key elements and important issues in very clear and concise manner. Excellent book. * Rhiannon Robinson, Cumbria University, UK *Illustrates a wide range of approaches and delivers a clear description of the examples and encourages experimentation in design. * Ros Garland, Lincoln University, UK *Grids touches on many aspects of strategic grid use and design - from basic terminology to fundamentals of layout to the introduction of detail-level considerations - that lead to the presentation of content that is both well-managed and aesthetically impactful. * Julie Mader-Meersman, Northern Kentucky University, USA *Very nice introduction to this subject ... Nice to see practical tasks in the text along with real world examples. -- Gary Martin, London College of Communication, UK