/

Basics Graphic Design 03: Idea Generation

Leonard, Neil Ambrose, Gavin
Heftet / 2020 / Engelsk

Produktdetaljer

ISBN
9781350170223
Publisert
2020-01-30
Utgiver
Vendor
Bloomsbury Visual Arts
Vekt
440 gr
Høyde
230 mm
Bredde
160 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
200

Forfatter
Leonard, Neil
Ambrose, Gavin

Biographical note

Neil Leonard is a designer and educator; he is a freelance designer and used to work at the Arts University College at Bournemouth, UK, lecturing on the BA in Visual Communication. A graduate of the London College of Communication, his experience of graphic design is broad and encompasses areas as diverse as typography, illustration and new media. Through each of these disciplines an investigative research interest plays a vital part and informs his freelance practice. Gavin Ambrose is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.

Basics Graphic Design 03: Idea Generation

Leonard, Neil Ambrose, Gavin
Heftet / 2020 / Engelsk
Leonard, Neil Ambrose, Gavin
Heftet / 2020 / Engelsk
Nettpris:
463,-
Laveste pris siste 30 dager: 456,-
Levering 7-20 dager
Klikk og hent
Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.
Les mer
Chapter 1: Basic principles Getting started Kick-starting the process Working in a group Studio interview Exercise Chapter 2: Creative thinking and idea generation Strategies and methods Exploring idea generation Studio interview Exercise Chapter 3: Audience and context Audience-specific techniques Client and competition Object, construction and materials Studio interview Exercise Chapter 4: Practical idea generation Working in the studio Working in the environment Studio interview Exercise Chapter 5: Developing and informing your ideas Informing your ideas Synthesis and development Studio interview Exercise Chapter 6: Application Presenting and communicating ideas Applying idea generation Studio interview Exercise
Les mer
Clear, concise and comprehensive, with focused exercises and examples throughout, Idea Generation serves as a great introduction to the world of creative and lateral thinking.
Basics Graphic Design 03: Idea Generation explores the many ways in which the designer can generate ideas and develop them into successful design solutions.
Explains how to develop and make the most of your ideas to successfully respond to a design brief
The Basics Graphic Design series offers a lively and accessible introduction to the key concepts and techniques within the discipline. Each book is beautifully illustrated with clear diagrams and inspiring imagery.
Les mer

Relaterte produkter

Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.
Les mer
Chapter 1: Basic principles Getting started Kick-starting the process Working in a group Studio interview Exercise Chapter 2: Creative thinking and idea generation Strategies and methods Exploring idea generation Studio interview Exercise Chapter 3: Audience and context Audience-specific techniques Client and competition Object, construction and materials Studio interview Exercise Chapter 4: Practical idea generation Working in the studio Working in the environment Studio interview Exercise Chapter 5: Developing and informing your ideas Informing your ideas Synthesis and development Studio interview Exercise Chapter 6: Application Presenting and communicating ideas Applying idea generation Studio interview Exercise
Les mer
Clear, concise and comprehensive, with focused exercises and examples throughout, Idea Generation serves as a great introduction to the world of creative and lateral thinking.
Basics Graphic Design 03: Idea Generation explores the many ways in which the designer can generate ideas and develop them into successful design solutions.
Explains how to develop and make the most of your ideas to successfully respond to a design brief
The Basics Graphic Design series offers a lively and accessible introduction to the key concepts and techniques within the discipline. Each book is beautifully illustrated with clear diagrams and inspiring imagery.
Les mer

Produktdetaljer

ISBN
9781350170223
Publisert
2020-01-30
Utgiver
Vendor
Bloomsbury Visual Arts
Vekt
440 gr
Høyde
230 mm
Bredde
160 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
200

Forfatter
Leonard, Neil
Ambrose, Gavin

Biographical note

Neil Leonard is a designer and educator; he is a freelance designer and used to work at the Arts University College at Bournemouth, UK, lecturing on the BA in Visual Communication. A graduate of the London College of Communication, his experience of graphic design is broad and encompasses areas as diverse as typography, illustration and new media. Through each of these disciplines an investigative research interest plays a vital part and informs his freelance practice. Gavin Ambrose is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.

Relaterte produkter