A guide to creating retail spaces that offer an enticing spatial experience to customers. This book discusses the retail space in relation to its environment, and introduces methods of manipulating space and objects to create an exciting commercial interior. It includes up-to-the-minute examples and case studies.

Introduction. How to get the most out of this book. Branding and identity: What is branding?; Developing a brand; Selling the brand; Student case study. Retail sectors: Food; Fashion; Home; Leisure and entertainment; Student case study. Retail sites: Department stores; High street; Shopping centres; Out-of-town shopping; The concourse; Alternative venues; Student case study. The Retail Environment: Retail and sustainability; Materials; Lighting; Climate and sound; Student case study. Methods of organising space: Principles of retail organisation; Merchandising; Service ans ancillary space; Student case study. Design detail: The shop facade; Interior Architecture; Fixtures and fittings; Student case study. Conclusion. Bibliography. Quote sources. Glossary. Acknowledgements. Picture credits. Working with ethics.

"It's time to get back to basics with this straightforward and comprehensive guide to retail design. Everyone knows that innovation, consumer appeal, and a competitive edge are keystones to a successful retail store. This book describes how to craft spatially successful designs that cater to these aspects of the retail industry and create an irresistible commercial interior. You certainly won't be one-upped by your neighboring store with this guide in hand. Mesher's book is packed with illustrations, diagrams and case studies from students and professionals, which give that extra umph! of inspiration and visual grasp." - Contract Design magazine, 2010. "The book will be very useful for both research and design inspiration ... The layout of the book and imagery used is easy to follow - very well designed." Carol Sheward, Huddersfield New College, UK. "The length of each case study is just right, not too long or too short. Good illustrations used throughout to back up examples." Sarah Radif, Southampton Solent University, UK. "The graphics are interesting to look at and complement the text. Interior plan layouts are good and the presentation visuals give the students an example of how to present to a client." Sarah Bat, Southampton Solent University, UK.