Over the last few decades behavioral economics has revolutionized the discipline. It has done so by putting the human back into economics, by recognizing that people sometimes make mistakes, care about others, and are generally not as cold and calculating as economists have traditionally assumed. The results have been exciting and fascinating, and have fundamentally changed the way we look at economic behaviour. This textbook introduces all the key results and insights of behavioral economics to a student audience. Ideas such as mental accounting, prospect theory, present bias, inequality aversion, and learning are explained in detail. These ideas are also applied in diverse settings such as auctions, stock market crashes, charitable donations and health care, to show why behavioral economics is crucial to understanding the world around us. Consideration is also given to what makes people happy, and how we can potentially nudge people to be happier. This new edition contains expanded and updated coverage of neuroeconomics, emotions, deception, and the contrast between group and individual behaviour, among other topics, to ensure that readers are kept up-to-speed with this fast-paced field. A companion website is also now available containing a test bank of questions and worked examples allowing users to see for themselves how changing the parameters can change the outcomes. This book remains the ideal introduction to behavioral economics for advanced undergraduate and graduate students.
Les mer
PART I. Introduction 1. An introduction to behavioral economics PART II Economic behavior 2. Simple heuristics for complex choices 3. Choice with risk 4. Choosing when to act 5. Learning from new information 6. Interacting with others 7. Social preferences PART III Origins of behavior 8. Evolution and culture 9. Neuroeconomics PART IV Welfare and policy 10. Happiness and utility 11. Policy and behavior
Les mer

Produktdetaljer

ISBN
9780415737616
Publisert
2014-04-30
Utgave
2. utgave
Utgiver
Vendor
Routledge
Vekt
1010 gr
Høyde
234 mm
Bredde
156 mm
Aldersnivå
UP, UU, 05
Språk
Product language
Engelsk
Format
Product format
Innbundet

Forfatter

Biographical note

Edward Cartwright is a Senior Lecturer in Economics at the University of Kent, Canterbury, United Kingdom