AN ESSENTIAL FRAMEWORK FOR WEALTH MANAGEMENT USING BEHAVIORAL FINANCE
_Behavioral Finance for Private Banking_ provides a complete framework
for wealth management tailored to the unique needs of each client.
Merging behavioral finance with private banking, this framework helps
you gain a greater understanding of your client’s wants, needs, and
perspectives to streamline the decision making process. Beginning with
the theoretical foundations of investment decision making and
behavioral biases, the discussion delves into cultural differences in
global business and asset allocation over the life cycle of the
investment to help you construct a wealth management strategy catered
to each individual’s needs. This new second edition has been updated
to include coverage of fintech and neurofinance, an extension of
behavioral finance that is beginning to gain traction in the private
banking space.
Working closely with clients entails deep interpersonal give and take.
To be successful, private banking professionals must be as well-versed
in behavioral psychology as they are in finance; this intersection is
the heart of behavioral finance, and this book provides essential
knowledge that can help you better serve your clients’ needs.
* Understand the internal dialogue at work when investment decisions
are made
* Overcome the most common behavioral biases--and watch for your own
* Learn how fintech and neurofinance impact all aspects of private
banking
* Set up a structured wealth management process that places the
client’s needs front and center
Private banking clients demand more than just financial expertise.
They want an advisor who truly understands their needs, and can
develop and execute the kind of strategy that will help them achieve
their goals. _Behavioral Finance for Private Banking_ provides a
complete framework alongside insightful discussion to help you become
the solution your clients seek.
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Produktdetaljer
ISBN
9781119453710
Publisert
2018
Utgave
2. utgave
Utgiver
Vendor
John Wiley & Sons P&T
Språk
Product language
Engelsk
Format
Product format
Digital bok