A witty and indispensable guide to modern-day buzzwords. Big Ideas
explains where concepts like 'the long tail', 'urban tribes' and 'soft
power' came from, what they mean, and what their critics say about
them. It includes explanations of key terms such as: Maturialism: the
name given to the new trend among middle-aged people of spending their
money on expensive 'youth' gadgets and services, and the new habit
among advertisers of targeting the mid-life market, repositioning
their brands as accessories to the distinctive joys of mid-life. The
Tipping Point: the controversial idea that the best way to understand
everything from changing fashions to the rise of teenage smoking is to
imagine people as viruses and social phenomena as contagious
epidemics. Social Jet Lag: an ailment suffered by up to half the
population, social jet lag is said to arise when our body clocks falls
out of synch with the demands of our environments, thus putting us at
risk of chronic fatigue and an increased susceptibility to disease.
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Produktdetaljer
ISBN
9781848872646
Publisert
2014
Utgiver
Vendor
Atlantic Books
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter