Behaviour change is hard, but O’Mara shows that by adopting
strategies that are well-founded in the science of brain and behaviour
individuals and organisations can adapt to the demands of the modern
world. The brain matters in business. The problem is that our brains
have many biases, heuristics and predilections that can distort
behaviour and decision making. The good news is that we know more
about how these work than ever before. O’Mara’s starting point is
that, as our behaviour arises from the structure and function of our
brains, careful examination of a series of brain–based
(‘neurocognitive’) analyses of common aspects of human behaviour
relevant to business and management practice reveals lessons that can
be used at work. He begins by looking at neuroplasticity and how it is
enables a shift from a restrictive ‘fixed mindset’ to an enabling
‘growth mindset’. He shows how this changing mindset approach –
where the focus is on task and improvements based on effort – is
scalable within organisations. Next, as the brain is a living organ
like the heart and lungs, O’Mara shows how to keep it physically in
the best possible shape before examining how we exercise control over
our behaviour, build resilience and create positive brain states. He
also considers the implications for business of our brains wiring for
status and illustrates how research shows that it is possible to
de-bias assumptions about gender and race – and the impact that this
has on performance.
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Produktdetaljer
ISBN
9783319491547
Publisert
2019
Utgiver
Vendor
Palgrave Macmillan
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter