Brand success = business success. A simple equation, but identifying
those winning qualities is not easy. To achieve this goal, Brand
Success applies a range of criteria including financial success,
longevity, technological advancement, new product development, work
place revolution and mass communication, to form an effective brand
strategy. The result is a comprehensive, entertaining and illuminating
book, featuring case studies from global brands such as adidas and
Zippo, providing a gallery of some of the world's best-known brands
with rare insight into the secret behind their success. With comment
from brand managers, psychologists, academics and other experts, Brand
Success is a invaluable resource for brand managers, marketers and
students alike, to truly understand what makes a brand successful.
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Produktdetaljer
ISBN
9780749462888
Publisert
2013
Utgave
2. utgave
Utgiver
Vendor
Kogan Page
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter