The book will also be of interest to qualified practitioners with responsibilities in city branding and promotion, regional innovation and growth strategies, city planning and city architecture, and those involved in destination marketing and promotion activities.

Contents: Preface Introduction: Setting the Scene Emma Björner and Per Olof Berg PART I: CHINESE MEGA-CITIES IN THE MAKING: POLICIES AND GOVERNANCE 1. Developing and Branding a Polycentric Mega-city: The Case of Shanghai Yuan Ren and Per Olof Berg 2. Governing by the State: A Study of the Literature on Governing Chinese Mega-cities Wing-Shing Tang 3. Urban Brand Systems: An Example from the Bohai Sea Economic Zone Feng Xu, Qiulin Lu, Rui Qi and Jing Li 4. Branding Sustainable Cities in China: Global Standards and Local Specificities Yu Wang-Vedrine 5. Promoting Mega-city Development through Metropolitan Governance: The Case of the Pearl River Delta Region Lin Ye and Guangming Zhang PART II: CITY BRANDING AND POSITIONING: PRACTICES, PRINCIPLES AND PROFESSIONS 6. Imagineering Chinese Mega-cities in the Age of Globalization Emma Björner 7. City Branding in China: Practices and Professional Challenges Chunying Wen and Xin Sui 8. Strategic Communication of Mega-city Brands: Challenges and Solutions Hong Fan 9. Branding City Destinations: Experiences of Two Metropolises in China: Hangzhou and Xi’an Mimi Li, Bihu Wu and Bailu Li 10. (Failed) Mega-events and City Transformation: The Green Vision for the 2004 Olympic Village in Stockholm Paul T. Levin and Sofie Pandis Iveroth 11. Heritage’s Place: Heritage and Narratives in Chinese City Promotional Films Marina Svensson 12. Open Sourcing the City Brand Martin Kornberger PART III: POSITIONING CITIES: PERFORMANCE, DISTINCTIVENESS AND IMAGINARIES 13. Catwalking the City Orvar Löfgren 14. Innovation Branding for FDI Promotion: Building the Distinctive Brand Cecilia Pasquinelli 15. Place-based Brands: Product Origin, Brand Channels and Global Circuits Dominic Power, Johan Jansson and Xiucheng Fan 16. The Making of the Copy-cat City: Accreditation Tactics in Place Branding Can-Seng Ooi 17. Climate Change Politics and Hangzhou’s ‘Green City Making’ Jørgen Delman Conclusion: Branding a Different Species of Cities? Per Olof Berg and Emma Björner Index

'Berg and Björner have succeeded in putting together a thought-provoking volume that sheds light on the theory and practice of city branding and reveals the mechanics of city positioning. The focus on China is inciting but the implications extend well beyond Chinese mega-cities to all cities everywhere. The book stands on the crossroad where East and West meet, helping the reader learn from both; and the lessons for city branding are important, timely and rewarding.' --Dr Mihalis Kavaratzis, University of Leicester, UK'This is fruitful cross-fertilisation between the perspective of business studies on brand making and the perspective of urban studies on place promotion. The studies are firmly grounded on Chinese mega-cities, yet relevant cases in the more developed world are critically reflected to illuminate the path to new practices of city marketing and governance in this emerging economy. These fascinating stories remind us of the policy mobility in this globalizing world - this is a book that will attract a wide audience across disciplines.' --Fulong Wu, University College London, UK'Scholars from a wide area of business, geography, political science and urban studies will nd this book invaluable. The book is also a great asset for practitioners involved in city branding and promotion, city planning and architecture and urban management. A highly recommended book!' --M. Bhupesh, Decision