Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. Lindstrom reveals eye opening details such as how advertisers and marketers target children at an alarmingly young age (starting when they are still in the womb), what heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares. It also presents the first ever evidence to prove how addicted we are to our smartphones, and how certain companies (like the maker of a very popular lip balm), purposely adjust their formulas in order to make their products chemically addictive, and much, much more. Brandwashed is a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
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Discover the tricks, strategies and manipulations that businesses, advertisers and retailers across the world use to engineer human desire and compel consumers to open their wallets, with this insider's-view.
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Chapter - 00: Introduction;Chapter - 01: Buy buy baby: When companies start marketing to us in the womb;Chapter - 02: Peddling panic and paranoia: Why fear sells;Chapter - 03: I can’t quit you: Brand addicts, shopaholics, and why we cannot live without our smart phones;Chapter - 04: Buy it, get laid: The new face of sex (and the sexes) in advertising;Chapter - 05: Under pressure: The power of peers;Chapter - 06: Oh, sweet memories: The new (but also old) face of nostalgia marketing;Chapter - 07: Marketers’ royal flush: The hidden powers of celebrity and fame;Chapter - 08: Hope in a jar: The price of health, happiness, and spiritual enlightenment;Chapter - 09: Every breath you take, they’ll be watching you: The end of privacy;Chapter - 10: Conclusion: I’ll have what Mrs Morgenson is having The most powerful hidden persuader of them all: us
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"A marketing veteran who lists McDonald's, Procter & Gamble and Microsoft among his former clients, Martin Lindstrom knows the industry well."
Brandwashed is a shocking insider's look at how today's global giants conspire to obscure the truth, manipulate our minds and persuade us to buy Lindstrom is one of the globe's foremost marketers and was selected by TIME magazine as one of the world's 100 Most Influential People Brandwashed is the follow up to his international best-seller Buyology which was translated into 40 languages and sold over 50,000 copies (exc. USA)
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Provides a shocking insider's look at how today's global giants conspire to obscure the truth, manipulate our minds and persuade us to buy

Produktdetaljer

ISBN
9780749465049
Publisert
2012-01-03
Utgiver
Vendor
Kogan Page Ltd
Vekt
350 gr
Høyde
230 mm
Bredde
152 mm
Dybde
28 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
288

Forfatter

Biographical note

Martin Lindstrom, chairman and founder of Buyology Inc, was voted one of the World's 100 Most Influential people by Time magazine. Among the globe's foremost marketers, Lindstrom advises top executives at companies such as McDonald's Corporation, Procter & Gamble, Nestlé, PepsiCo, Mercedes-Benz, and Microsoft. His most recent book, Buyology, was a huge international bestseller and he is also the author of Brandsense and Brandchild (both published by Kogan Page).