Prologue: Building a Successful Business CareerPart 1. Setting the Stage: The Business of BusinessChapter 1: Developing a Business Mind-SetChapter 2: Understanding Basic EconomicsChapter 3: The Global MarketplaceChapter 4: Business Ethics and Corporate Social ResponsibilityPart 2. Building the Framework: Business Ownership and EntrepreneurshipChapter 5: Forms of OwnershipChapter 6: Entrepreneurship and Small Business OwnershipPart 3. Guiding the Enterprise: Leadership, Organization, and OperationsChapter 7: Management Roles, Functions, and SkillsChapter 8: Organization and TeamworkChapter 9: Production SystemsPart 4. Supporting the Workforce: Motivation and Human ResourcesChapter 10: Employee MotivationChapter 11: Employee Development and SupportChapter 12: Management-Workforce RelationsPart 5. Satisfying the Customer: Marketing, Sales, and Customer SupportChapter 13: The Art and Science of MarketingChapter 14: Product and Pricing StrategiesChapter 15: Distribution and Marketing LogisticsChapter 16: Customer CommunicationPart 6. Managing the Money: Accounting and Financial ResourcesChapter 17: Financial Information and Accounting ConceptsChapter 18: Financial ManagementChapter 19: Financial Markets and Investment StrategiesChapter 20: The Money Supply and Banking SystemsAppendix A: Business LawAppendix B: Risk ManagementAppendix C: Information TechnologyAppendix D: Personal Financial Planning