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Business in Action

Bovee, Courtland L. Thill, John V.
Innbundet / 2019 / Engelsk

Produktdetaljer

ISBN
9780135175477
Publisert
2019-02-01
Utgave
9. utgave
Utgiver
Vendor
Pearson
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
576

Forfatter
Bovee, Courtland L.
Thill, John V.

Biographical note

About our authors

Courtland L. Bovée and John V. Thill have been leading textbook authors for more than 2 decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and digital resources. Each new edition reflects the authors' commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology.

Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution's C. Allen Paul Distinguished Chair. Mr. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco.

Courtland Bovée and John Thill were recently awarded proclamations from the Governor of Massachusetts for their lifelong contributions to education and for their commitment to the summer youth baseball program that is sponsored by the Boston Red Sox.

Business in Action

Bovee, Courtland L. Thill, John V.
Innbundet / 2019 / Engelsk
Bovee, Courtland L. Thill, John V.
Innbundet / 2019 / Engelsk
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For introductory courses in business.This ISBN is for the bound textbook, which students can rent through their bookstore. A concise and comprehensive introduction to businessBusiness in Action remains the premier, comprehensive textbook for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, the text incorporates relevant, contemporary examples and trends from the business world. Now 16 chapters (down from 20), the 9th Edition has been streamlined to better match the needs of the course. New material, visuals, and assessment questions cover the full spectrum of contemporary business topics without filler or fluff. So students can focus on what's important — developing the skills today's business leaders are looking for. This title is also available digitally as a standalone Pearson eText, or via MyLab Intro to Business, which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed.
Les mer
PART 1: SETTING THE STAGE: THE BUSINESS OF BUSINESS1. Developing a Business Mindset2. Economics, Money, and Banking3. The Global Marketplace4. Business Ethics and Corporate Social Responsibility PART 2: BUILDING THE FRAMEWORK: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP 5. Forms of Ownership6. Entrepreneurship and Small-Business Ownership PART 3: GUIDING THE ENTERPRISE: LEADERSHIP, ORGANIZATION, AND OPERATIONS 7. Management Roles, Functions, and Skills8. Organization and Teamwork9. Production Systems PART 4: SUPPORTING THE WORKFORCE: MOTIVATION AND HUMAN RESOURCES 10. Employee Motivation11. Human Resources Management PART 5: SATISFYING THE CUSTOMER: MARKETING, SALES, AND CUSTOMER SUPPORT 12. The Art and Science of Marketing13. Product Management and Pricing Strategies14. Customer Communication and Product Distribution PART 6: MANAGING MONEY: ACCOUNTING AND FINANCIAL RESOURCES 15. Financial Information and Accounting Concepts16. Financial Management and Financial Markets
Les mer
Hallmark features of this title Each chapter contains 7 segments, each with its own learning objective and knowledge checkpoint. This chunking of information helps students absorb new concepts in manageable doses.Sharpening Your Communication Skills sections let students practice applying this skillset while exploring real-life business issues and challenges.Building Your Team Skills sections have students work with classmates on reports, presentations and other projects.Diagrams and infographics present vital concepts visually, minimizing reading time and maximizing students' learning.A clear, concise, conversational writing style helps keep students engaged.Chapter-opening vignettes and end-of-chapter case studies show how professionals apply the chapter skills and concepts to real life.
Les mer
New and updated features of this title NEW: Streamlined coverage (from 20 to 16 chapters) of essential business topics better aligns this text to the course curriculum.NEW: Coverage of the latest research and business practices, from inclusiveness in financial services to the ethics of artificial intelligence, prepares students for the world of business today.NEW: 275+ questions and activities help students develop their employability skills related to communication, critical thinking, collaboration, and business ethics and social responsibility.NEW: Growing as a Professional activities encourage students to apply the business concepts they're learning about to facets of their academic and personal lives right now.NEW: Intelligent Business Technology activities help students grasp the benefits of the smart systems that their future employers will likely use.30 NEW: Exhibits, including diagrams, graphs and quick-reference tables, address the challenge of getting students to read long passages of text by presenting vital concepts visually.
Les mer

Relaterte produkter

For introductory courses in business.This ISBN is for the bound textbook, which students can rent through their bookstore. A concise and comprehensive introduction to businessBusiness in Action remains the premier, comprehensive textbook for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, the text incorporates relevant, contemporary examples and trends from the business world. Now 16 chapters (down from 20), the 9th Edition has been streamlined to better match the needs of the course. New material, visuals, and assessment questions cover the full spectrum of contemporary business topics without filler or fluff. So students can focus on what's important — developing the skills today's business leaders are looking for. This title is also available digitally as a standalone Pearson eText, or via MyLab Intro to Business, which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed.
Les mer
PART 1: SETTING THE STAGE: THE BUSINESS OF BUSINESS1. Developing a Business Mindset2. Economics, Money, and Banking3. The Global Marketplace4. Business Ethics and Corporate Social Responsibility PART 2: BUILDING THE FRAMEWORK: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP 5. Forms of Ownership6. Entrepreneurship and Small-Business Ownership PART 3: GUIDING THE ENTERPRISE: LEADERSHIP, ORGANIZATION, AND OPERATIONS 7. Management Roles, Functions, and Skills8. Organization and Teamwork9. Production Systems PART 4: SUPPORTING THE WORKFORCE: MOTIVATION AND HUMAN RESOURCES 10. Employee Motivation11. Human Resources Management PART 5: SATISFYING THE CUSTOMER: MARKETING, SALES, AND CUSTOMER SUPPORT 12. The Art and Science of Marketing13. Product Management and Pricing Strategies14. Customer Communication and Product Distribution PART 6: MANAGING MONEY: ACCOUNTING AND FINANCIAL RESOURCES 15. Financial Information and Accounting Concepts16. Financial Management and Financial Markets
Les mer
Hallmark features of this title Each chapter contains 7 segments, each with its own learning objective and knowledge checkpoint. This chunking of information helps students absorb new concepts in manageable doses.Sharpening Your Communication Skills sections let students practice applying this skillset while exploring real-life business issues and challenges.Building Your Team Skills sections have students work with classmates on reports, presentations and other projects.Diagrams and infographics present vital concepts visually, minimizing reading time and maximizing students' learning.A clear, concise, conversational writing style helps keep students engaged.Chapter-opening vignettes and end-of-chapter case studies show how professionals apply the chapter skills and concepts to real life.
Les mer
New and updated features of this title NEW: Streamlined coverage (from 20 to 16 chapters) of essential business topics better aligns this text to the course curriculum.NEW: Coverage of the latest research and business practices, from inclusiveness in financial services to the ethics of artificial intelligence, prepares students for the world of business today.NEW: 275+ questions and activities help students develop their employability skills related to communication, critical thinking, collaboration, and business ethics and social responsibility.NEW: Growing as a Professional activities encourage students to apply the business concepts they're learning about to facets of their academic and personal lives right now.NEW: Intelligent Business Technology activities help students grasp the benefits of the smart systems that their future employers will likely use.30 NEW: Exhibits, including diagrams, graphs and quick-reference tables, address the challenge of getting students to read long passages of text by presenting vital concepts visually.
Les mer

Produktdetaljer

ISBN
9780135175477
Publisert
2019-02-01
Utgave
9. utgave
Utgiver
Vendor
Pearson
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
576

Forfatter
Bovee, Courtland L.
Thill, John V.

Biographical note

About our authors

Courtland L. Bovée and John V. Thill have been leading textbook authors for more than 2 decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and digital resources. Each new edition reflects the authors' commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology.

Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution's C. Allen Paul Distinguished Chair. Mr. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco.

Courtland Bovée and John Thill were recently awarded proclamations from the Governor of Massachusetts for their lifelong contributions to education and for their commitment to the summer youth baseball program that is sponsored by the Boston Red Sox.

Relaterte produkter