Business and Management Research combines the philosophy and practicalities of research into one accessible volume. Three popular approaches are demonstrated through case studies and reliable mental models, providing readers with applied knowledge - a crucial advantage when undertaking high profile projects.Key Features:• Detailed graphics, life-cycle illustrations and 'helicopter' treatment of key ideas make this the ideal starting point to a research project• Case studies demonstrate the concepts and methodologies of research• Strong focus on methodology, a central aspect of successful research design
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Through careful analysis of case studies and an understanding of management paradigms, this new strategic approach guides students in their development of professional research skills. Particular importance is placed on rethinking modes of management research, their strengths, and the need for good research.
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Part One Introduction and Outline.- Key concepts when Framing Business and Management Research.- Examples to Illustrate a Research Roadmap .- A Roadmap for  Research Design and Implementation.- Part Two Research Paradigms.- Philosphies of Science The Bedroack of Good Research.- Illustrating Three Paradigms in Action A Guide to the next Three Chapters .- Part Three Illustrative Cases.- Positivist Examples of Investigative Theory and Practice .- Interpretivist Examples of Investigative Theory and Practice .- Criticalist Examples of Investigative Theory and Practice .- Part Four.- Summary and Pointers for Further Understanding of Major Paradigms.
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Business and Management Research combines the philosophy and practicalities of research into one accessible volume. Three popular approaches are demonstrated through case studies and reliable mental models, providing readers with applied knowledge - a crucial advantage when undertaking high profile projects.Key Features:• Detailed graphics, life-cycle illustrations and 'helicopter' treatment of key ideas make this the ideal starting point to a research project• Case studies demonstrate the concepts and methodologies of research• Strong focus on methodology, a central aspect of successful research design
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'The use of example research projects is great - I think this will really help students understand the paradigm and design issues.' - Helen Williams, Senior Lecturer in Organisational Behaviour, School of Business and Economics, Swansea University, UK. 'The book presents a clear introduction of business research method which are suitable for a taught post graduate course of most social science subjects. The best pedagogical feature for this text is the consistent use of Tables/Figures and cases throughout the whole text.' - Dr Jean Chen, Reader in Financial Management, School of Management, University of Surrey, UK. 'The approach offered by Halebone and Priest is particularly refreshing for business and management scholars keen to produce research that is insightful, rigorous, focussed - and interesting. Not only do they retain a strong paradigm centred orientation, they offer relevant business and management examples from strategic MIS and strategic marketing adapted business cases. Importantly, they also vivify the need for good business and management research to remain central to the support to boards, executives and managers grappling with increasingly complex management and governance issues. This text will fill a gap by presenting the importance of the inextricable interconnectedness of the research question, research paradigm, and research design and implementation for those interested in producing high quality, lucid and useful business research. This will make a valuable contribution to business and management research endeavours internationally'. - Margaret Vickers, Associate Dean, Centre for Educational Research, University of Western Sydney, Australia. 'This is the most relevant research text for business students l have ever read. For a week, l gave it out to a group of current students for them to tell me what they thought about it. Six of them have already purchased the book - evidence that they highly regard it that is why we will adopt the book.' - Zedias Mutema, South East Essex College
Les mer
The use of example research projects is great - I think this will really help students understand the paradigm and design issues.' - Helen Williams, Senior Lecturer in Organisational Behaviour, School of Business and Economics, Swansea University, UK. 'The book presents a clear introduction of business research method which are suitable for a taught post graduate course of most social science subjects. The best pedagogical feature for this text is the consistent use of Tables/Figures and cases throughout the whole text.' - Dr Jean Chen, Reader in Financial Management, School of Management, University of Surrey, UK. 'The approach offered by Halebone and Priest is particularly refreshing for business and management scholars keen to produce research that is insightful, rigorous, focussed - and interesting. Not only do they retain a strong paradigm centred orientation, they offer relevant business and management examples from strategic MIS and strategic marketing adapted business cases. Importantly, they also vivify the need for good business and management research to remain central to the support to boards, executives and managers grappling with increasingly complex management and governance issues. This text will fill a gap by presenting the importance of the inextricable interconnectedness of the research question, research paradigm, and research design and implementation for those interested in producing high quality, lucid and useful business research. This will make a valuable contribution to business and management research endeavours internationally'. - Margaret Vickers, Associate Dean, Centre for Educational Research, University of Western Sydney, Australia. 'This is the most relevant research text for business students l have ever read. For a week, l gave it out to a group of current students for them to tell me what they thought about it. Six of them have already purchased the book - evidence that they highly regard it that is why we will adopt the book.' - Zedias Mutema, South East Essex College
Les mer
There's a strong focus on methodology, which is central in designing effective research and an area that students typically find difficult.The emphasis on paradigm selection helps students understand the importance of an appropriate paradigm in successful research and also compares and contrasts different paradigm characteristics.Case studies from different business areas illustrate the concepts and methodologies behind research in varying contexts.Students are shown the bigger picture behind research, as well as the fine detail of practical implementation.Accessible and direct enough to be used by undergraduates, with a sound theoretical grounding that appeals to higher level students.
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Produktdetaljer

ISBN
9781403997166
Publisert
2008-11-24
Utgiver
Vendor
Red Globe Press
Vekt
379 gr
Høyde
234 mm
Bredde
156 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
252

Biographical note

Dr. Erica Hallebone is a Professorial Fellow and Dr. Jan Priest is an Adjunct Professor - both in the Graduate School of Business at RMIT University, Melbourne, Australia.