Comprehensive material helps students develop employable skills and stay up-to-date on the latest industry trends  ·    New - The Future of Communication takes a look at innovative technologies that are reshaping business communication, including real-time translation, haptic communication, virtual and augmented reality, gestural computing, and automated emotion recognition. ·    New - Each chapter opens with insights from a successful professional, emphasizing concepts and valuable skills that students will explore. ·    Updated - Revised annotations in model document before/after pairs make it easier for students to see the specific changes made to transform ineffective messages into effective ones.   Optimized organization helps engage students  ·    New - With a heavy emphasis on business English improvement, the text provides students with a full range of on-the-job skills that today’s communicators need, from writing conventional printed reports to using the latest digital, social, mobile, and visual media. ·    New - Nearly 70 new or substantially revised figures with 66 annotated model documents, 27 examples of mobile communication in business communication, and 25 examples of social media have been added. ·    New - More than 80 questions and student activities are new; one-third of the communication cases are new. Invaluable instructor resources ·    A modular organization empowers instructors to adapt the text to their own learning objectives. ·    An email hotline provides immediate answers to any questions or concerns instructors may have. ·    An Instructor Resource Center provides technical support and downloadable content, including the Instructor’s Resource Manual, Test Bank, TestGen® Computerized Test Bank, and PowerPoint presentations.     This package includes MyLab™ Business Communication, the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and often improves results for each student.   ·    Empower each learner: Each student learns at a different pace. Personalized learning pinpoints the precise areas where each student needs practice, giving all students the support they need -- when and where they need it -- to be successful. o   Dynamic Study Modules help students study chapter topics on their own by continuously assessing their knowledge application and performance in real time. ·    Teach your course your way: Your course is unique. So whether you’d like to build your own assignments, teach multiple sections, or set prerequisites, MyLab gives you the flexibility to easily create your course to fit your needs. ·    Improve student results: When you teach with MyLab, student performance improves. That’s why instructors have chosen MyLab for over 15 years, touching the lives of over 50 million students.     Deliver trusted content: You deserve teaching materials that meet your own high standards for your course. That’s why we partner with highly respected authors to develop interactive content and course-specific resources that you can trust -- and that keep your students engaged.

Comprehensive material helps students develop employable skills and stay up-to-date on the latest industry trends  ·    The Future of Communication takes a look at innovative technologies that are reshaping business communication, including real-time translation, haptic communication, virtual and augmented reality, gestural computing, and automated emotion recognition. ·    Each chapter opens with insights from a successful professional, emphasizing concepts and valuable skills that students will explore. ·    Revised annotations in model document before/after pairs make it easier for students to see the specific changes made to transform ineffective messages into effective ones.   Optimized organization helps engage students  ·    With a heavy emphasis on business English improvement, the text provides students with a full range of on-the-job skills that today’s communicators need, from writing conventional printed reports to using the latest digital, social, mobile, and visual media. ·    Nearly 70 new or substantially revised figures with 66 annotated model documents, 27 examples of mobile communication in business communication, and 25 examples of social media have been added. ·    More than 80 questions and student activities are new; one-third of the communication cases are new.