For courses in Business Communication. This package includes MyBCommLab (R). The Ever-Changing Mold of Modern Business CommunicationBusiness Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. With each new edition, this text addresses the most essential changes in technology and how they impact the business world, while still addressing timeless business skills such as listening, presenting, and writing. With a strong focus on mobile connectivity, the Thirteenth Edition is a highly integrated text that blends new topics such as social media in business seamlessly with more traditional entrepreneurial concepts. The flexible text is suitable for all students seeking to master necessary skills for succeeding in the workplace. With a clear, fluid chapter organization that addresses, develops, and reviews major concepts, Business Communication Today instills crucial business skills students will need to thrive in an office environment. This package includes MyBCommLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. MyBCommLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.
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1. Professional Communication in a Digital, Social, Mobile World2. Collaboration, Interpersonal Communication, and Business Etiquette3. Communication Challenges in a Diverse, Global Marketplace4. Planning Business Messages5. Writing Business Messages6. Completing Business Messages7. Digital Media8. Social Media9. Visual Media10. Writing Routine and Positive Messages11. Writing Negative Messages12. Writing Persuasive Messages13. Finding, Evaluating, and Processing Information14. Planning Reports and Proposals15. Writing and Completing Reports and Proposals16. Developing Presentations in a Social Media Environment17. Enhancing Presentations with Slides and Other Visuals18. Building Careers and Writing Resumes19. Applying and Interviewing for EmploymentAppendix A: Format and Layout of Business DocumentsAppendix B: Documentation of Report SourcesAppendix C: Correction SymbolsHandbook of Grammar, Mechanics, and UsageBrand, Organization, Name, and Website IndexSubject Index
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Produktdetaljer

ISBN
9781292099989
Publisert
2015-07-09
Utgave
13. utgave
Utgiver
Vendor
Pearson Education Limited
Vekt
1336 gr
Høyde
271 mm
Bredde
216 mm
Dybde
25 mm
Aldersnivå
05, U
Språk
Product language
Engelsk
Format
Product format
Kombinasjonsprodukt