For courses in Business Communication. The Ever-Changing Mold of Modern Business Communication Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. With each new edition, this text addresses the most essential changes in technology and how they impact the business world, while still addressing timeless business skills such as listening, presenting, and writing. With a strong focus on mobile connectivity, the Thirteenth Edition is a highly integrated text that blends new topics such as social media in business seamlessly with more traditional entrepreneurial concepts. The flexible text is suitable for all readers seeking to master necessary skills for succeeding in the workplace. With a clear, fluid chapter organization that addresses, develops, and reviews major concepts, Business Communication Today instills crucial business skills readers will need to thrive in an office environment. Also Available with MyBCommLab (R) This title is also available with MyBCommLab-an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Note: You are purchasing a standalone product; MyBCommLabdoes not come packaged with this content. If you would like to purchase both the physical text and MyBCommLab search for ISBN-10: 0134088263 / ISBN-13: 9780134088266 Business Communication Today Plus MyBCommLab with Pearson eText -- Access Card Package, 13/e. That package includes ISBN-10: 0133867552 / ISBN-13: 9780133867558 Business Communication Today, 13e and ISBN-10: 0133877663 / ISBN-13: 9780133877663 MyBCommLab with Pearson eText -- Access Card. MyBCommLab should only be purchased when required by an instructor.
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1. Professional Communication in a Digital, Social, Mobile World2. Collaboration, Interpersonal Communication, and Business Etiquette3. Communication Challenges in a Diverse, Global Marketplace4. Planning Business Messages5. Writing Business Messages6. Completing Business Messages7. Digital Media8. Social Media9. Visual Media10. Writing Routine and Positive Messages11. Writing Negative Messages12. Writing Persuasive Messages13. Finding, Evaluating, and Processing Information14. Planning Reports and Proposals15. Writing and Completing Reports and Proposals16. Developing Presentations in a Social Media Environment17. Enhancing Presentations with Slides and Other Visuals18. Building Careers and Writing Resumes19. Applying and Interviewing for EmploymentAppendix A: Format and Layout of Business DocumentsAppendix B: Documentation of Report SourcesAppendix C: Correction SymbolsHandbook of Grammar, Mechanics, and UsageBrand, Organization, Name, and Website IndexSubject Index
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Produktdetaljer

ISBN
9780133867558
Publisert
2015-07-10
Utgave
13. utgave
Utgiver
Vendor
Pearson
Vekt
1420 gr
Høyde
276 mm
Bredde
216 mm
Aldersnivå
05, U
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
672

Biographical note

Courtland L. Bovee and John V. Thill have been leading textbook authors for more than two decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and electronic resources. Each new edition reflects the authors' commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology. Professor Bovee has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution's C. Allen Paul Distinguished Chair. Mr. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco. Courtland Bovee and John Thill were recently awarded proclamations from the Governor of Massachusetts for their lifelong contributions to education and for their commitment to the summer youth baseball program that is sponsored by the Boston Red Sox.