Globalization has been a key force in the development of business in
recent decades. But with nationalism on the rise in Europe, the United
States and elsewhere, the future of global trade and international
business has been thrown into doubt. In this new and challenging
context, innovative companies have the opportunity not only to find
new ways to operate across borders, but also to help forge a new
system of relations between people of different nationalities and
cultures. This book features a collection of case studies that
illustrate how companies from different corners of the globe are
succeeding in reaching out to distant customers, stakeholders and
partners. It features inspiring examples of leaders who are actively
developing imaginative ways to connect across continents. It is a
vital reference tool for companies that plan to continue operating
globally or to expand their international presence. A clarion call for
the renewed relevance and importance of globalized business, this book
suggests a future where companies can contribute positively to
achieving sustainable growth and a fairer distribution of wealth
across the globe.
Les mer
Produktdetaljer
ISBN
9783319763064
Publisert
2018
Utgiver
Vendor
Palgrave Macmillan
Språk
Product language
Engelsk
Format
Product format
Digital bok