In this volume, leading scholars from North America, Europe, and Asia
come together to explore new dimensions of the business models topic
paying particular attention to the modelling dimension - what this
means, how modelling should be approached, how business models are
manipulated, how they become iconic, and why they are embedded in
heuristics. These ideas are a new departure for the literature that
allows more solid theorizing about the role of business models in
conceptions of strategy and strategizing. It also allows the demand
side perspective (customers and their engagement) to become clearer,
so linking academic writing more clearly to events in the digital
economy. Our volume also examines business models and change. It
explores how the business model perspective increases our
understanding of micro and macro change processes - in particular, the
critical question of how to achieve scale and scope, and the
difference between social and other business models, how business
models vary over the industry cycle and how different levels of
management contribute to business model innovation.
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Produktdetaljer
ISBN
9781785604621
Publisert
2017
Utgiver
Vendor
Emerald Group Publishing Limited
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter