ARGUES ON THE EVIDENCE OF NINE MAJOR GERMAN NOVELS THAT LITERATURE AND
BUSINESS HAVE IN COMMON A RELIANCE ON _LANGUAGE_, UNDERSTOOD IN A
CREATIVE, PERFORMATIVE, AND RHETORICAL SENSE.
Throughout the twentieth century and well into the twenty-first,
Germany has maintained its position as one of the world's largest
economies. In the literature of this period, business is often
depicted as a performance that requires great linguistic skill. This
book is a study of the representation of business practices in nine
German-language novels - published during the period from 1901 to 2013
- that explore how language is used rhetorically in pursuit of
economic and political agendas. Taken up as case studies, in
chronological order, the novels are by Thomas Mann, Heinrich Mann,
Gabriele Tergit, Bertolt Brecht, Ingeborg Bachmann, Hermann Kant,
Friedrich Christian Delius, Kathrin Röggla, and Philipp Schönthaler,
all of whom articulate cultural imaginaries and political ideologies
at key moments in recent German history. In doing so, they challenge
readers to refine their own interpretive skills. By considering
business rhetoric in the novels, Ernest Schonfield shows how the
formulation of language remains inseparable from the exercise of
economic and political power. The central message of this book is that
literature and business have something essential in common: they both
rely on the persuasive use of language.
Ernest Schonfield is Lecturer in German at the University of Glasgow.
Les mer
From Buddenbrooks to the Global Corporation
Produktdetaljer
ISBN
9781787443570
Publisert
2020
Utgave
1. utgave
Utgiver
Ingram Publisher Services UK- Academic
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter