Takes the challenging and makes it understandable. The book contains useful advice on the application of statistics to a variety of contexts and shows how statistics can be used by managers in their work.′ - Dr Terri Byers, Assistant Professor, University Of New Brunswick, Canada A book about introductory quantitative analysis, the authors show both how and why quantitative analysis is useful in the context of business and management studies, encouraging readers to not only memorise the content but to apply learning to typical problems. Fully up-to-date with comprehensive coverage of IBM SPSS and Microsoft Excel software, the tailored examples illustrate how the programmes can be used, and include step-by-step figures and tables throughout. A range of ‘real world’ and fictional examples, including "The Ballad of Eddie the Easily Distracted" and "Esha′s Story" help bring the study of statistics alive. A number of in-text boxouts can be found throughout the book aimed at readers at varying levels of study and understanding Back to Basics for those struggling to understand, explain concepts in the most basic way possible - often relating to interesting or humorous examples Above and Beyond for those racing ahead and who want to be introduced to more interesting or advanced concepts that are a little bit outside of what they may need to know Think it over get students to stop, engage and reflect upon the different connections between topics A range of online resources including a set of data files and templates for the reader following in-text examples, downloadable worksheets and instructor materials, answers to in-text exercises and video content compliment the book. An ideal resource for undergraduates taking introductory statistics for business, or for anyone daunted by the prospect of tackling quantitative analysis for the first time.
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An accessible guide showing how and why techniques in quantitative analysis are useful in business contexts. It comes with access to data sets and answers to student exercises, as well as a downloadable workbook containing a series of exercises to help students learn.
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About the Authors Dedications Acknowledgements Foreword: What is this book? How should you use it? Part 1: Demystifying Quantitative Analysis Chapter 1: Demystifying Quantitative Data Analysis Chapter 2: Gathering and Preparing Data Chapter 3: The Software Environment Chapter 4: Describing Your Data Chapter 5: Introduction to Probability Chapter 6: Random Variables and Probability Distributions Chapter 7: Sampling and Intervals Part 2: Introduction to Statistical Inference Concepts and Methods Chapter 8: Statistical Hypothesis Testing Chapter 9: First Steps In Testing Relationships – Goodness of Fit and Independence Tests Chapter 10: Correlation and Regression Chapter 11: Regression Special Topics Chapter 12: Comparing Two Populations Chapter 13: Population Variances Part 3: Specialist Topics in Quantitative Analysis Chapter 14: ANOVA Chapter 15: Time Series Models and Forecasting Chapter 16: Using Statistics for Quality Control Bibliography Appendix
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This book offers readers huge support in relating theoretical concepts with practical issues. The authors take a caring approach and have a good understanding of what many business students need the most.
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Produktdetaljer

ISBN
9781848602205
Publisert
2015-12-30
Utgiver
Vendor
SAGE Publications Ltd
Vekt
1230 gr
Høyde
265 mm
Bredde
195 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
584

Forfatter

Biographical note

Nick Lee is Professor of Sales and Management Science at Loughborough University′s School of Business Economics, Editor in Chief of The European Journal of Marketing, and was featured in The Times as ′one of the 15 scientists whose work will shape the future′.  Mike Peters is Director of Engineering and Applied Science Foundation Programmes at Aston University, a chartered mathematician, a fellow of The Institute of Mathematics and its Applications and a senior fellow of the Higher Education Academy.