Business Strategy and Retailing

Innbundet / 1987 / Engelsk

Produktdetaljer

ISBN13
9780471913375
Publisert
1987
Utgiver
Vendor
John Wiley & Sons Ltd
Aldersnivå
05, 06, UP, P
Språk
Product language
Engelsk
Format
Product format
Innbundet
Sider
306
Vekt
540 gr
Høyde
240 mm
Bredde
160 mm
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Forfatter

Business Strategy and Retailing

Innbundet / 1987 / Engelsk
A unique volume which sets out to document the dramatic change in the retail sector in the 1980's by bringing together a collection of specially commissioned papers concerned with retailing. By looking at the major issues in retailing such as how retailers are coping with economic and social change, how strategy is determined and implemented, and the impact of public policy, this book aims to show through a variety of themes what lies behind the successes and failures of retailing.
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This volume sets out to document the dramatic change in the retail sector in the 1980's by bringing together a collection of specially commissioned papers concerned with retailing and aims to show through a variety of themes what lies behind the successes and failures of retailing.
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THE CHANGING RETAIL ENVIRONMENT: Introduction; The Retail Environment in the UK; A Commentary on the USA Retail Environment; Manufacturer-Retailer Relations - The Shifting Balance of Power; Knowing the Competition - The Mental Models of Retailing Strategists; STRATEGIES AND STRATEGIC POSITIONING IN RETAILING: Introduction; Retailer Strategies in the UK; Retail Positioning Strategies in the United States; American Retailing and the Changing Competitive Environment; Monitoring Retailing Strategy by Measuring Customer Perception; Rationalisation and the Problems of Re-Positioning - UK Co-operatives Caught in the Middle; MANAGING RETAIL STRATEGY: Introduction; Strategic Planning in Grocery and DIY Retailing; Managing Strategic Change - A Chief Executive's Perspective; From Riches to Rags - The John Collier Story. An Interpretative Study of Strategic Change; THE SOCIAL IMPACT OF RETAILING STRATEGY: Introduction; Employment in Retailing - Trends and Issues; Retail Development Strategies and British Shopping Hierarchy; Small Retailers in Inner Urban Areas.
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Produktdetaljer

ISBN13
9780471913375
Publisert
1987
Utgiver
Vendor
John Wiley & Sons Ltd
Aldersnivå
05, 06, UP, P
Språk
Product language
Engelsk
Format
Product format
Innbundet
Sider
306
Vekt
540 gr
Høyde
240 mm
Bredde
160 mm
Se alle
Forfatter