The Occupy movement and the Arab Spring have brought global attention to the potential of social media for empowering otherwise marginalized groups. This book addresses questions like what happens after the moment of protest and global visibility and whether social media can also help sustain civic engagement beyond protest.

Introduction. Social Media and Civic Engagement; Julie Uldam and Anne Vestergaard 1. Online Activism and Institutional Change of Corporate Social Responsibility: Towards a Typology; Frank G.A. de Bakker 2. Why Some Political Opportunities Succeed and Others Fail: Bridging Organizational Levels in the Case of Spanish Occupy; Itziar Castelló and David Barbera 3. Responsible Retailing and the Greek Crisis? Corporate Engagement, CSR Communication and Social Media; Eleftheria Lekakis 4. Technologies of Self-Mediation: Affordances and Constraints of Social Media for Protest Movements; Bart Cammaerts 5. When Narratives Travel: The Occupy Movement in Latvia and Sweden; Anne Kaun 6. Corporate Management of Visibility: Social Media and Surveillance; Julie Uldam 7. From Creation to Amplification: Occupy Wall Street's Transition into an Online Populist Movement; Emil Husted 8. Nurturing Dissent? Community Printshops in 1970s London; Jess Baines

“The book's major strength lies in situating the role of social media in civic engagement in a broader context. … The book also provides an expanding view of social media not merely sending and receiving social media messages but also mobilizing, organizing, and facilitating resources and movements. … The book is a great collection of case studies examining the nuanced role of social media in civic engagement in multiple settings.” (Weiwu Zhang, CBQ Communication Booknotes Quarterly, Vol. 47, January-March, 2016)

"This volume breaks new ground with its rich analyses of how both activist groups and powerful organizations make use of social media; it is a major contribution to our understanding of civic and political dynamics." - Peter Dahlgren, Lund University, Sweden