Commitment Dynamic of Strategy

Innbundet / 1991 / Engelsk

Produktdetaljer

ISBN13
9780029115756
Publisert
1991
Utgiver
Vendor
The Free Press
Aldersnivå
01, 06, G, P
Språk
Product language
Engelsk
Format
Product format
Innbundet
Sider
208
Vekt
1 gr
Høyde
240 mm
Bredde
160 mm
Tykkelse
25 mm
Se alle
Forfatter

Commitment Dynamic of Strategy

Innbundet / 1991 / Engelsk
The author examines "commitment" - the tendency of business strategies to persist over time - and demonstrates with actual company examples how current decisions are constrained by past decisions and future decisions by current ones. Topics covered include four business conditions facing managers who look to the future: "locked-in" - when a company maintains a strategy as a result of massive investment; "locked-out" - the cost of lost opportunities that can never be pursued again; "lags" - making it imperative to stick with a strategy until certain key results are achieved; "inertia" - the tendency of a company to preserve the "status quo". The text also attempts to explain why one company's performance differs from its competitors.
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The author examines "commitment" - the tendency of business strategies to persist over time - and demonstrates with actual company examples how current decisions are constrained by past decisions and future decisions by current ones.
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J. Roger Morrison Director, McKinsey & Company Ghemawat provides an invaluable guide and stimulus to all executives -- particularly those involved in industries requiring "big strategic bets" in advertising, product development/launch or capital expenditure. He shows how businessmen can analyze their decisions to improve their chances of achieving a successful outcome. Reading it won't make your next strategic decision easier, but it should make it more likely to be successful.
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Produktdetaljer

ISBN13
9780029115756
Publisert
1991
Utgiver
Vendor
The Free Press
Aldersnivå
01, 06, G, P
Språk
Product language
Engelsk
Format
Product format
Innbundet
Sider
208
Vekt
1 gr
Høyde
240 mm
Bredde
160 mm
Tykkelse
25 mm
Se alle
Forfatter