Governments and scientific establishments have been encouraging the
development of professional and popular science communication. This
book critically examines the origin of this drive to improve
communication, and discusses why simply improving scientists'
communication skills and understanding of their audiences may not be
enough. Written in an engaging style, and avoiding specialist jargon,
this book provides an insight into science's place in society by
looking at science communication in three contexts: the professional
patterns of communication among scientists, popular communication to
the public, and science in literature and drama. This three-part
framework shows how historical and cultural factors operate in today's
complex communication landscape, and should be actively considered
when designing and evaluating science communication. Ideal for
students and practitioners in science, engineering and medicine, this
book provides a better understanding of the culture, sociology and
mechanics of professional and popular communication.
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Produktdetaljer
ISBN
9780511847554
Publisert
2014
Utgave
1. utgave
Utgiver
Vendor
Cambridge University Press
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter