Competitive Destination A Sustainable Tourism Perspective

Heftet / 2005 / Engelsk
340,-
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Produktbeskrivelse

The book presents a strong theoretical background for managerial decision-making, giving destination managers a range of tools with which to analyse and increase the competitiveness of their areas.
This book provides a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It offers guidance on how to create successful destinations ... This book provides a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It offers guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book presents a strong theoretical background for managerial decision-making, giving destination managers a range of tools with which to analyse and increase the competitiveness of their areas.

Detaljer

ISBN13
SKU
9781845930103
Format
Product format
Heftet
Utgiver
Vendor
CABI Publishing
Språk
Product language
Engelsk
Publisert
2005