6 Introduction 7 How to use this book Chapter 1 8 The history of type 10 Early movable type 12 The development of printing 16Offset lithography and photosetting 18The digital age Chapter 2 22 Categories of type 24 Typeface classification 26 Humanist 32 Garalde 40 Transitional 44 Didone 52 Slab Serif 58 Grotesque 62 Humanist Sans 66 Neo-Grotesque 72 Geometric Sans 78 Glyphic 84 Blackletter 88 Script, Italic and Chancery 94 Decorated and Ornamental 98 Beyond classification Chapter 3 104 Working with type 106 The typeface 110 Measurement 112 Typographic space 114 Special features 118 Selecting type 122 Alignment 126 Differentiation 128 Combining typefaces 130 Page layout 136 The grid 138 Display typography 146 Typography for the screen 150 Environmental typography 154 Hand-drawn type 158 Building a collection Chapter 4 160 Catalogue of type 180 Usage 184 Glossary 186 Resources 188 Index 192 Credits

Create a Custom Text: Pearson Custom enables you to work with a dedicated Pearson Custom editor to create your ideal text–publishing your own original content or mixing and matching Pearson content. Contact your Pearson Publisher’s Representative to get started.   Directory of typefaces–Places the major type categories and typefaces into their historical context, introducing some key examples of excellence in contemporary type design as well as identifying the fundamental values that have sustained the continued use of classic typefaces over the last 500 years of print history.    Undergraduate and postgraduate student work alongside the work of established professionals, so that students can compare their own work with that of their peers and study the work of experts.   Illustrations from both historical and contemporary sources identify the origins of different typographic styles, and provide examples of their use in a range of current professional contexts.    Study notes at the end of each section help students evaluate how much they have learned.

NEW--Focus on digital techniques The third edition addresses the techniques and processes of digital font design, as font design media are becoming increasingly accessible and widely used at student level. NEW--Written with student readership in mind The third edition has been developed in response to the emerging profile of the book as a key text for beginning and intermediate level students.  It has been restructured to make more vivid and explicit corrections between key developments in type history and those classic typefaces that now exist in digital form, which students use on a daily basis. NEW--Expanded historical section The main typographical genres will be integrated more closely into the larger narrative of typographic history, and will be examined not only through their formal characteristics but by reference to a range of examples from across contemporary culture. The history of type has been expanded to include more colorful biographical detail on key figures in the history of type in the US and Europe, and to include studies of some key current practitioners.