For consumer behaviour courses. A #1 best-selling text for consumer
behaviour courses, Solomon’s Consumer Behavior: Buying, Having, and
Being covers what happens before, during, and after the point of
purchase. It investigates how having (or not having) certain products
affects our lives; specifically, how these items influence how we feel
about ourselves and each other, especially in the canon of social
media and the digital age. In the 13th Edition, up-to-date content
reflects major marketing trends and changes that impact the study of
consumer behavior. Since we are all consumers, many of the topics have
both professional and personal relevance to students. This makes it
easy to apply the theory outside of the classroom and maintain an edge
in the fluid and evolving field of consumer behaviour. The full text
downloaded to your computer With eBooks you can: search for key
concepts, words and phrases make highlights and notes as you study
share your notes with friends eBooks are downloaded to your computer
and accessible either offline through the Bookshelf (available as a
free download), available online and also via the iPad and Android
apps. Upon purchase, you'll gain instant access to this eBook. Time
limit The eBooks products do not have an expiry date. You will
continue to access your digital ebook products whilst you have
your Bookshelf installed.
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Produktdetaljer
ISBN
9781292318202
Publisert
2019
Utgave
13. utgave
Utgiver
Vendor
Pearson (Intl)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter