Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.
Les mer
Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being.
Les mer
Introduction: What is Consumer Culture Theory?
Part 1: Consumption Identity
Chapter 1: Consumers Volitional Identity Projects - Hope Schau
Chapter 2: Family & Collective Identity Projects - Amber Epp, Tandy Thomas
Chapter 3: Critical Reflections on Consumer Identity - Michelle Weinberger, David Crockett
Part 2: Marketplace Cultures
Chapter 4: Consumption Tribes and Collective Performance - Bernard Cova, Avi Shankar
Chapter 5: Consumer Produced, Emergent & Hybrid Markets - Daiane Scaraboto, Eminegul Karababa
Chapter 6: Glocalization of Marketplace Cultures - Burçak Ertimur, Gokcen Coskuner-Balli
Part 3: The Socio-Historic Patterning of Consumption
Chapter 7: Social Class - Paul Henry, Mary-Louise Caldwell
Chapter 8: Gender - Luca Visconti, Shona Bettany, Pauline MacLaran
Chapter 9: Ethnicity - Robert L. Harrison III, Kevin D. Thomas, Samantha N. N. Cross
Chapter 10: Global Mobilities - Fleura Bardhi, Marius Luedicke
Part 4: The Ideological Shaping of Consumption Practices and Consumers′ Co-creative Appropriations
Chapter 11: Neoliberalism and Consumption - Ela Veresiu, Markus Giesler
Chapter 12: Social Distinction and Practices of Taste - Zeynep Arsel, Jonathan Bean
Chapter 13: Consumer Resistance & Subaltern Consumption - Dominique Roux, Elif Izberk-Bilgin
Chapter 14: Conclusion
Les mer
Edited by the luminary co-founders of the CCT movement, this book is more than mere reference work, it′s a rallying cry! Explaining the fundamentals of consumer culture theory in a sophisticated and rigorous, yet accessible, tone and format, this volume speaks to a new generation of CCT scholars—educating, engaging, and informing them like no other book in the field. I can′t wait to bring this into my classroom!
Les mer
Produktdetaljer
ISBN
9781526420718
Publisert
2018-07-05
Utgiver
Vendor
SAGE Publications Ltd
Vekt
780 gr
Høyde
242 mm
Bredde
170 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
368