This volume examines contemporary business. It features opening vignettes and examples.
Part 1 Contemporary business and its environment: foundations of business; economic challenges facing the US; global dimensions of business; social responsibility and business ethics. Part 2 The structure of American business: forms of business ownership; entrepreneurship, small business and franchising; total quality management. Part 3 Management - organization, people and production: management and the internal organization; human resource management; teamwork and communication; labour/management relations; production and operations management. Part 4 Marketing management: marketing, management and customer satisfaction; product and pricing strategies; distribution strategy; promotional strategy. Part 5 Information systems and accounting: information for business decisions; accounting. Part 6 Financing the enterprise: financial management and institutions; the securities markets. Appendices: your career in business; risk management and insurance; fundamentals of business law.
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Produktdetaljer

ISBN
9780030195280
Publisert
1996-12-02
Utgave
8. utgave
Utgiver
Vendor
Thomson Learning
Vekt
1384 gr
Høyde
274 mm
Bredde
209 mm
Aldersnivå
UU, UP, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
636