PART 1 Business in a Global Environment 2 Chapter 1 The Changing Face of Business 2 Chapter 2 Business Ethics and Social Responsibility 30 Chapter 3 Economic Challenges Facing Contemporary Business 64 Chapter 4 Competing in World Markets 96 PART 2 Starting and Growing Your Business 132 Chapter 5 Forms of Business Ownership and Organization 132 Chapter 6 Starting Your Own Business: The Entrepreneurship Alternative 168 PART 3 Management: Empowering People to Achieve Business 200 Chapter 7 Management, Leadership, and the Internal Organization 200 Chapter 8 Human Resource Management: From Recruitment to Labor Relations 230 Chapter 9 Top Performance through Empowerment, Teamwork, and Communication 260 Chapter 10 Production and Operations Management 288 PART 4 Marketing Management 320 Chapter 11 Customer-Driven Marketing 320 Chapter 12 Product and Distribution Strategies 354 Chapter 13 Promotion and Pricing Strategies 390 PART 5 Managing Technology and Information 428 Chapter 14 Using Technology to Manage Information 428 PART 6 Managing Financial Resources 456 Chapter 15 Understanding Accounting and Financial Statements 456 Chapter 16 The Financial System 488 Chapter 17 Financial Management 520 Appendix A Business Law A-1 Appendix B Insurance and Risk Management A-18 Appendix C Personal Financial Planning A-30 Appendix D Developing a Business Plan A-43 Appendix E Careers in Contemporary Business A-52