Now in its tenth edition, _Contemporary Strategy Analysis_ continues
its tradition of accessibility, practicality, and real-world relevance
to graduate and undergraduate students around the world. Focusing on
strategic analysis, value creation, and implementation, this book
provides a rigorous grounding in essential principles while offering
up-to-date perspectives based on practices used at leading companies
across industries and borders. Comprehensive coverage merges theory
and application through new and updated cases, and the discussion
surrounding business policy, business strategy, and the business
environment links concept to context for a holistic understanding of
the mechanisms at work.
To keep pace with the field’s constant evolution, this new edition
has been revised to reflect the current business landscape with
expanded coverage of critical topics including disruption, innovation,
technology, and other factors impacting strategic planning and
implementation. Global perspectives throughout highlight the dynamic
nature of strategic management in the face of borderless business,
equipping students with the well-rounded knowledge base the future of
business demands.
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Produktdetaljer
ISBN
9781119495673
Publisert
2018
Utgave
10. utgave
Utgiver
Vendor
Wiley
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter