Robert M. Grant combines a highly accessible writing style with a
concentration on the fundamentals of value creation and an emphasis on
practicality in this leading strategy text. In this new edition, he
includes an even greater focus on strategy implementation that
reflects the needs of firms to reconcile scale economies with
entrepreneurial flexibility, innovation with cost efficiency, and
globalization with local responsiveness. This edition also
incorporates some of the key strategic issues of today including:
post-financial crisis adjustment, the continuing rise of China, India
and Brazil, and the increased emphasis on ethics and sustainability.
Coverage is also provided on strategy in not-for-profit organizations.
Contemporary Strategy Analysis, 8th Edition, is suitable for both MBA
and advanced undergraduate students. It has been adopted by leading
business schools all across the world. The new edition of Contemporary
Strategy Analysis is accompanied by a fully interactive e-Book, which
can be accessed using a code packaged with the book.To accessthis
e-Book go to: www.contemporarystrategyanalysis.com This interactive
e-Book contains additional learning materials including case and
author video clips, quizzes and glossary flashcards. Please note that
the inclusion of the accompanying interactive e-book with the print
book requires the addition of VAT, and the final price, inclusive of
VAT, will be shown at checkout. Additional teaching resources are also
available for instructors, including an instructors manual, case
teaching notes, test bank, teaching slides, case video clips and extra
cases. All of these resources can be accessed via the
companionwebsite: www.contemporarystrategyanalysis.com
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Produktdetaljer
ISBN
9781118560693
Publisert
2013
Utgave
8. utgave
Utgiver
Vendor
John Wiley & Sons UK
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter