What matters in people’s social lives? What motivates and inspires
our society? How do we enact what we know? Since the first edition
published in 1980, Content Analysis has helped shape and define the
field. In the highly anticipated Fourth Edition, award-winning
scholar and author Klaus Krippendorff introduces readers to the most
current method of analyzing the textual fabric of contemporary
society. Students and scholars will learn to treat data not as
physical events but as communications that are created and
disseminated to be seen, read, interpreted, enacted, and reflected
upon according to the meanings they have for their recipients.
Interpreting communications as texts in the contexts of their social
uses distinguishes content analysis from other empirical methods of
inquiry. Organized into three parts, Content Analysis first examines
the conceptual aspects of content analysis, then discusses components
such as unitizing and sampling, and concludes by showing readers how
to trace the analytical paths and apply evaluative techniques. The
Fourth Edition has been completely revised to offer readers the most
current techniques and research on content analysis, including new
information on reliability and social media. Readers will also gain
practical advice and experience for teaching academic and commercial
researchers how to conduct content analysis.
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Produktdetaljer
ISBN
9781506395654
Publisert
2018
Utgave
4. utgave
Utgiver
Vendor
SAGE Publications, Inc
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter