The challenges faced by diversified corporations - firms that operate in more than one industry or market - have changed over the years. There is now a wide range of strategies, including corporate level strategy, to add competitive advantage to these corporations as a whole. In Corporate Level Strategy, Furrer guides the reader in developing the ability to consider the impact of change and other important environmental forces on the opportunities for establishing and sustaining corporate advantage by exploring three fundamental questions: Why are some companies highly specialized, while others embrace a wide range of products, markets and activities? What is the link between scope and performance? What can we say about the management of multi-business firms in terms of structure, management systems and leadership? Replete with case studies and international examples, and featuring a companion website, this incisive book is an ideal read for advanced undergraduate and postgraduate students.
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1. What is Corporate-Level Strategy? 2. Why Do Multibusiness Firms Exist?: Theoretical Approaches to Corporate-Level Strategy 3. Defining the Business 4. Diversification Strategies: Creating Corporate Value 5. The Issue of Relatedness 6. Diversification and Performance: Limits to the Scope of the Firm 7. The Role of the Parent: Managing the Multibusiness Firm 8. Organizing and Structuring the Multibusiness Firm 9. Vertical Integration: Coordinating the Value Chain 10. The Growth of the Firm: Internal Development, Mergers & Acquisitions, and Strategic Alliances 11. Restructuring Strategies: Reducing the Scope of the Firm 12. Multipoint Competition: Managing Market Power 13. International Diversification: Global Integration and Local Responsiveness 14. Corporate Governance: Controlling Top Managers and Meeting Corporate Social Responsibilities
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Produktdetaljer

ISBN
9780415553414
Publisert
2010-09-07
Utgiver
Vendor
Routledge
Vekt
680 gr
Høyde
246 mm
Bredde
174 mm
Aldersnivå
05, UP
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
250

Forfatter

Biographical note

Olivier Furrer is Associate Professor of Strategic Management at Radboud University Nijmegen, the Netherlands. His current research interests are in the areas of international corporate social responsibility and response strategies in problematic strategic alliances.