Nowhere is the study of workplace ethics more relevant today than in
the context of empowering organizations to meet their goals in
corporate social responsibility and sustainability (CSR/S). Aimed at
helping organizations uphold their commitments to people and the
planet as well as profit, these are core goals towards which both PR
and HR departments now work. However one major stumbling block is
the fact that while internal departments may regularly work closely
when managing and communicating with employees, the communication flow
tends to be top down. In order to create more socially responsible,
sustainable, and ethical organizations, the communication flow must be
more organic and bilateral. The question of how both teams could work
together on a more even playing field has escaped scholarly inquiry
for years. Corporate Social Responsibility, Sustainability, &
Ethical Public Relations: Strengthening Synergies with Human Resources
examines ways to make CSR/S an integrated ingredient and ethical
hallmark for an organization’s culture. Here authors from around the
globe use a variety of research methods to offer practical, empirical
findings, exploring opportunities for employees to serve as a conduit
for organizations' CSR/S goals. This book shows how HR-PR department
cooperation can fulfil the role of organizational conscience, helping
for-profits and non-profits to navigate toward greater CSR/S.
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Produktdetaljer
ISBN
9781787438408
Publisert
2017
Utgiver
Vendor
Emerald Publishing Limited
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter