Now with a brand new case book available in Connect for 2022, the 2nd edition of Crafting and Executing Strategy continues to provide a valuable resource for European readers while embracing new and updated core concepts and key theories in strategy. Throughout the text you will find a range of examples that illustrate how strategy works in the real world and encourage the practical application of learning. Complementing the chapters is a section of new cases providing in-depth analysis of the challenges of strategic management at a range of companies.This edition includes:• A new 6Ds framework, allowing readers to structure their approach to strategic management around the fundamental elements of the strategy process (Diagnosis, Direction, Decisions and Delivery) and the context within which that process is managed (Dynamism and Disorder).• Opening cases that begin each chapter and feature real-life business scenarios from companies such as Tinder, Ikea and Victorinox, introducing strategic concepts and theories.• Illustration Capsules, which have been updated to illustrate contemporary business concerns and demonstrate how companies have reacted strategically, increasing understanding of successful strategies. Companies featured include Burberry, TOMS, Aldi, Novo Nordisk and more.• Key Debates that stimulate classroom discussion and encourage critical analysis.• Emerging Themes that present contemporary strategic opportunities and issues such as ripple intelligence and technology and new organizational structures.• A Different View encouraging readers to appreciate differing viewpoints on strategic concepts and theories.• End of chapter cases that capture each chapter’s main theories through engaging cases on companies such as Adidas and Nike, Lego and Uber.• New recommended reading at the end of each chapter which help to further knowledge, including classic texts and advanced reading, and author notes providing contextNEW TO CONNECT for 2022 Connect is McGraw-Hill’s learning and teaching environment that improves student performance and outcomes while promoting engagement and comprehension of content.A new Case Book for Crafting and Executing Strategy is available as a separate eBook via McGraw Hill’s Connect platform and consists of the most popular existing cases, as well as introducing six brand new cases that discuss the latest strategic developments, including how companies have been responding to the Covid-19 pandemic and Brexit. On Connect you will also find associated questions to test students’ understanding and critical analysis of the case study as well as teaching notes available in your Instructor Resources. New Cases feature organizations and companies incuding Hornby, IG Design Group PLC, Newcastle United, Novo Nordisk, Shiseido and Spotify.Also available are brand new Video Case Studies, with interviewees including the Brand Director of Galaxy Chocolate. This new edition is available with SmartBook 2.0, McGraw-Hill’s adaptive, digital tool that tests students’ knowledge of key concepts and pinpoints the topics on which they need to focus study time. SmartBook 2.0 is the latest version of SmartBook, with key updates to: improve accessibility, provide mobile functionality, allow a more granular level of content selection, and provide the ability to assign Recharge activities.Crafting and Executing Strategy is also available with both The Business Strategy Game and GLO-BUS – the world’s leading business strategy simulations.Alex Janes is Senior Lecturer in Management at the University of Exeter Business School; Ciara Sutton is Lecturer in Strategy at Stockholm School of Economics.
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Part 1: Concepts and Techniques for Crafting and Executing StrategyChapter 1: What is Strategy and Why is it Important?Chapter 2: Leading the Process of Crafting and Executing StrategyChapter 3: Evaluating an Organization’s External EnvironmentChapter 4: Evaluating a Company’s Resources and CapabilitiesChapter 5: Strategies for Competitive Advantage: Generic Strategies and BeyondChapter 6: Strategies for Changing the Game: New Ways of Operating and Altering the Scope of OperationsChapter 7: Strategies for International GrowthChapter 8: Strategies for Managing a Group of Businesses: DiversificationChapter 9: Strategies for Sustainability: People, Planet and ProfitChapter 10: Configuring the OrganizationChapter 11: Corporate Culture and Leadership: Keys to Good Strategy ExecutionPart 2: Cases in Crafting and Executing StrategyCase: Reinventing AccorCase: Tata Motors in 2014: Its Multibrand Approach to Competing in the Global Automobile IndustryCase: Deere & Company in 2014: Its International Strategy in the Agricultural, Construction, and Forestry Equipment IndustryCase: PepsiCo’s Diversification Strategy in 2014Case: The Walt Disney Company: Its Diversification Strategy in 2014Case: TOMS Shoes: A Dedication to Social ResponsibilityCase: Saving WaterstonesCase: AmSafe BridportCase: Tesla and The Future of The Automobile IndustryCase: Tesco plcCase: Carnival Corporation & plcCase: Hotel Verde, Cape Town: Africa’s Greenest Hotel – Strategy and SustainabilityCase: NedbankCase: Kenya Airways: The Respected African Airline – An Optimistic Future?Case: KBC's Digital Transformation: A Strategic Response
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Produktdetaljer

ISBN
9780077175153
Publisert
2017-02-16
Utgave
2. utgave
Utgiver
Vendor
McGraw-Hill Inc.,US
Vekt
1210 gr
Høyde
265 mm
Bredde
195 mm
Dybde
25 mm
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Heftet

Biographical note

Alex Janes is Senior Lecturer in Strategy and Director of Education for Management at the University of Exeter Business School.

Ciara Sutton is a Research Fellow and lecturer in the Department of Marketing and Strategy at the Stockholm School of Economics.