Creating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage provides a game plan for integrating technology to build a smarter, more customer-centric business.

Foreword: How to Survive in the Jungle xi Preface xv Chapter 1 Bridging the Digital Divide 1 Business Agility Concepts 1 Digital Business Organization 3 Business Ecosystem Strategic Concepts 4 Stages of Business Ecosystem Coevolution 7 Digital Business Stakeholders 10 Ecosystem Hub Concepts 11 Ecosystem Hub Implementation Concepts 15 Ecosystem Hub Roadmap for Business Agility Readiness 17 Balanced Scorecard Delivering Business Value 25 Change Management Imperatives 27 Customer-Centric Business Strategy 27 Business Agility Alignment Issues 29 Business Agility Readiness Roadmap 29 Sonoma County Tourism Sneakaway Marketing Campaign Leverages Hybrid Cloud Deployment as Platform for Ecosystem Hub 31 References 32 Chapter 2 Disruptive Innovation and Evolving Business Model 35 Disruptive Innovation Creates Business Dilemma 35 Disruptive Innovation Introduces New Paradigm 36 Service-Oriented Architecture and Business Process Management Drive Systems of Engagement 36 CIO-CMO Alignment via Business Process Management and Balanced Scorecard 43 Business Agility Readiness Transformation 49 Business Agility Circle of Influence 49 What Is Multidimensional Scoring (MDS)? 50 Measuring Relationship in Systems of Engagement 51 Listening to Own Conscience: Fourth Dimension in Driving Agility 52 Video: New Disruptive Technology for Digital Content 57 Travel Industry Disruption by Force 5 Tornado 66 References 67 Chapter 3 Hyperconnectivity Drives Innovation 69 Paradigm Shifts: Mainframes to Client-Server to Cloud Computing 72 Next Evolution: Large Data Center—Grid Computing—Cluster Computing 73 Defining Cloud Computing 73 What Is Cloud Computing? 74 Key Business Drivers for Cloud Services 80 Business Value Propositions for Cloud Computing 81 President Obama Election Campaign Leverages Cloud to Win 82 Concerns and Risk Assessment of Cloud Computing 83 Understanding Cloud Architecture 85 Cloud-Based Solutions to Meet the IT Needs of Multiregional Branch Offices 87 Advantages of Cloud Computing-Based Solution 92 Design and Deployment Strategy for Cloud Services 95 Five Steps in Cloud Apps Deployment 98 Obstacles and Opportunities for Cloud Computing 100 Driving Growth More Efficiently 104 Database Services on a Private Cloud 104 Security Considerations in Private and Public Clouds 106 Virtual Machine Introspection 109 Service-Level Agreement 110 Intellectual Property Rights 111 References 111 Chapter 4 Breaking the Barrier of Physical Infrastructure 113 Effective Use of Technologies 113 Reduce Cost to Your Advantage 114 Amazon and eBay Business Models: Breaking the Barrier of Physical Infrastructure 116 Education: Going beyond Physical Boundaries 120 Massive Open Online Courses: Breaking Physical Boundaries in Education 121 Khan Academy: Making a Great Impact in Education 123 Health Care Services Leveraging Outsourced Services 124 Assembly: Outsourced by Apple in China 124 Manufacturing Outsourcing: Levi Strauss & Co. 125 Travel and Hospitality Sectors: Breaking Physical Boundaries 125 Software Development Leverages Global Resources 126 AEC Industry Removes Barriers 127 Converging Technology: Inside the Force 5 Tornado for the Perfect Storm 128 Transformation, Synergy, and Innovation through the Cloud 128 References 138 Chapter 5 Power of Collaborative Management 139 Collaborate for Better Execution and Effective Decision Making 140 Use of Wiki in Enterprise-Wide Team  Collaboration 143 Central Desktop: Powerful Tool for Effective Team  Collaboration 145 Mindjet (Spigit): Great Tool for Collaborative Ideation 147 Oracle WebCenter: Enterprise-Wide User Experience Tool 150 Oracle Social Network: Cloud-Based Enterprise-Class Collaborative System 153 CIO-CMO Collaborative Alignment 156 References 165 Chapter 6 Mobility Drives Agility 167 Convergence of Consumer Electronics into Smart Devices 168 Mobility Strengthens Ecosystemism 177 Location-Based Targeted Customer Outreach 180 Mobile Development Framework 181 Next Generation of Applications Leverages Mobility Platform 183 Enterprise Mobility Platform 184 Mobile Deployment Framework 184 Smart Devices Protection Is Important 186 Mobotory: Business Agility Strategy in Action 189 Chapter 7 Listening to the Voices 195 Social Media: A New Disruptive Revolution 196 Mobility: Enable Agile Relationships 202 Customer Engagement: Key Business Challenge 205 Personalization: A Key Tenet of User Engagement in Business 210 Sentiment Analytics: A Better Way to Drive Business Focus and Agility 213 Change Management and Business Agility for Social Media 214 Oilstop: Using Big Data to Drive More Intimate Customer Relationships, and Social Media to Enhance Community 221 Chapter 8 Role of Collective Intelligence 229 Why Should You Care about Big Data? 230 What Do Key Characteristics Signal about Big Data? 235 Does Size of Data Really Matter? 236 How Complex Is Big Data? 237 How Does Big Data Coexist with Existing Traditional Data? 240 How Big Is the Big Data Market? 245 How Would You Manage Big Data on Technology Platforms? 248 Chapter 9 Cultivating Knowledge Ecosystems 261 Knowledge Management Disciplines and Technologies 263 Force 5 Tornado Convergence Creates Business Agility 273 How Team Oracle Wins AC34 with Big Data Analytics for Adaptive Decision Making 275 Chapter 10 2020 Foresight 279 Ecosystemism 280 Consumerization of Information Technology 281 The Internet of Things 282 Industrial Internet 285 Internet of Everything: Cisco 286 Saving Costs in Home Utilities 290 Bionics: Wearable Contact Lenses 291 What to Expect with a Customer-Centric Business in 2020 292 Epilogue Selling Sonoma County Wine Country 297 About the Authors 335 Acknowledgments 339 Index 343

Cloud computing, social media, ubiquitous mobility, streaming video, and big data with predictive analytics are the major forces driving competitive advantage in today's forward-thinking businesses. Creating Business Agility outlines a game plan and proven model for adopting the technology innovations that help build successful digital businesses and make existing businesses smarter and more efficient in their day-to-day operations. In this groundbreaking book, Rodney Heisterberg and Alakh Verma outline leading-edge information management strategies and show how to execute adaptive business approaches that will transform a business's internal processes and external relationships. As they explain, fundamental to this transformation is the ability to reengineer the decision-making processes in order to make better resource allocation decisions. The authors reveal how to sense business ecosystem signals that are key performance indicators and respond with customer insights using predictive analytics. This creates business agility and, when paired with a customer experience management strategy, produces a sustainable competitive advantage. The book includes a travel destination and event marketing campaign scenario that provides an implementation model that shows how to make the overall process for a digital business work at the virtual enterprise level within the business ecosystem. The authors also offer a series of thoughtful insights of industry leaders that describes the agility that comes from collaborative commerce. The results provide decision makers with the business agility readiness roadmap they need to build a successful system of customer engagement that delivers competitive advantage. Throughout the book, the authors use accessible language so businesspeople can understand technical issues and technical people can under-stand business issues. With this understanding, they can collaborate to improve the competitive advantage of their businesses as well as contribute to the quality of life in the global marketplace. Business executives and leaders tasked with innovation and strategy will find Creating Business Agility an accessible and game-changing resource for staying one step ahead of the competition.